Bloomflex: Extend Shelf-Life Of Fruits & Vegetables By 200% Through A New Range Of Eco-Friendly Flexible Packaging Solutions No Chemicals, No Refrigeration; Pure Science

Manasa Yeddula

MD

Manasa Yeddula

Sustainability is gaining a lot of traction in the business world, as consumers are shifting towards eco-friendly products. The demand for more efficient, environment-friendly packaging products is also at an all-time high. To stay ahead of the curve by meeting the popular consumer trends, businesses are being forced to opt for more positive environmental packaging solutions.

When it comes to offering innovative, next-gen flexible packaging solutions, Hyderabad-based Bloomflex comes with a first-of-its kind modified atmospheric packaging solutions for fresh produce, and bio-compostable packaging solutions for a diverse range of products. Established in 2016, under the guidance of A. Subramanyam – a technocrat having an in-depth understanding of the packaging industry and a Co-promoter of one of India's largest packaging companies, Bloomflex's vision is to make a positive impact through its unique and affordable packaging solutions.

Bloomflex began its journey back in 2016 primarily serving the Food & Personal Hygiene segments. Focused R&D enabled the company to implement solutions like solvent less printing, plastic free lamination, recyclable alternatives and biocompostable packaging. The plastic films are made from plant-based materials, becoming one of the first manufacturers in India to have biocompostable alternatives. Today, some of India's major e-commerce companies and Agri-tech giants trust & rely on Bloomflex's sustainable solutions. It also includes paperback packaging

solutions for ice-cream brands, biocompostable packaging solutions for Daiper & Sanitary Pad MNCs and much more.

A Path Breaking solution for food supply chain – Pack in Bloomflex’s Stayfresh bags and extend shelf life
The company strongly believes instead of focusing only on the packaging material, it is very important to consider improving the over-all supply chain for a more effective eco-friendly impact. And that can be achieved through packaging. For instance, food wastage has at-least 10 folds’ impact on the environment as compared to packaging waste and that is before taking into account the impact of methane from decayed food. 25% of fresh water is used by agriculture to produce food that is going waste.

Bloomflex's Modified Atmospheric Packaging solutions extend the shelf life of fruit, flowers, vegetables including green leaves up to 2x to 3x times and prevent any weight loss.

The experts at Bloomflex have undertaken years of extensive research on fresh produce and developed techniques to translate that data into bags that keep the produce fresher. These hi-tech techniques incorporate heavy data crunching and analytics.

Wasting food and starvation must not co-exist in todays’ times. The vision of Bloomflex is to solve this problem through its flagship Stayfresh Packaging
Manasa Yeddula //MD

The annual wastage in India in the fruit & vegetable segment is around 75 million tons, and Bloomflex's Managing Director Manasa Yeddula feels that even if we pack 25 percent of these into Bloomflex stay-fresh bags, we can save close to around 20 million tons of food from being wasted. With Bloomflex Stay Fresh bags, shelf life is vastly increased, enabling a wider market reach for the agri produce - both domestic & exports.

Since launch of MAP in September 2020, the company is observing very positive feedback and excitement from across the agriculture supply chain – growers, aggregators, e-tailers, retailers because there is a tangible value addition.

So far in its journey, Bloomflex has witnessed phenomenal growth due to the company's rigorous involvement in R&D. After practically seeing the positive socio-economic impact of the Stay fresh solutions, Bloomflex is on its way to transforming itself from a general flexible packaging company to a Data Science & Agri-tech company. By choosing Bloomflex as the flexible packaging partner, clients choose a dedicated ambassador focused on customer service & giving out sustainable packaging solutions.