The Sustainable Packaging Industry in India responds to climate change and plastic pollution concerns. Positioned as the fifth largest industry, it employs recyclable, biodegradable, or renewable materials. However, challenges persist. Transitioning from single-use plastics faces design constraints, sustainability issues, and cost considerations. Embracing recycled and reusable materials aims to address these challenges while maintaining product protection and packaging quality.
Forthcoming standards from regulatory bodies like the Department of Consumer Affairs and the Bureau of Indian Standards are expected to bolster the sustainable packaging landscape. Yet, adaptation to market trends and overcoming industry-specific obstacles are crucial for sustained growth. This is where Raahee Multi Pack steps in. It is renowned for its diverse range, including garment covers, rigid boxes, paper bags and bridal covers, embodying innovation and eco-consciousness amidst India's sustainable packaging landscape.
Established in 2016 in Ahmedabad, Raahee Multipack embodies the visionary pursuit of Prerak Shah, a petroleum engineering professional and MBA in Finance. Shah's bold decision to leave a career at Petroleum Development Oman led to the inception of Raahee, driven by a mission to redefine product offerings for fashion houses, apparel manufacturers, and boutique establishments globally. Despite lacking prior industry experience, Raahee swiftly specialized in crafting innovative products such as travel organizers and folding carriers, catering to evolving market demands.
Recognizing the growing demand from end-users for smaller quantities, the company launched its e-commerce platform bridging B2B and B2C markets. This strategic approach underscores Raahee's commitment to innovation and inclusivity, positioning it as an industry leader.
The firm distinguishes itself with a commitment to customization and innovative packaging solutions, staying abreast of evolving trends to provide clients with a competitive edge while championing sustain-ability. One notable success story involves a clay pottery exporter to the UK, where Raahee devised a solution using recycled paper packaging to ensure safe transit and enhance the eco-friendly appeal. Similarly, collaborating with an apparel manufacturer, the firm utilized washable cotton fabric and wooden accessories, prolonging product lifespan and reducing environmental impact.
“These stories exemplify our dedication, resulting in a remarkable 90 percent client retention rate. With ISO registrations and audits by the Quality Council of India, we always maintain stringent quality standards, securing our position as a trusted industry partner”, speaks Prerak Shah.
Raahee Multi Pack stands out for its innovative & customizable packaging solutions, driving sustainability & client satisfaction in tandem
The company's client engagement process begins with a comprehensive Client Onboarding procedure, followed by strategic segmentation for tailored prototypes aligned with client objectives. With a core team possessing diverse backgrounds in engineering, finance, and design, the firm delivers visually captivating, cost-effective, and functionally robust products. Leveraging its position at the textile and paper industries' intersection, the firm anticipates and surpasses market trends.
“Our dedication to excellence is highlighted by our collaborations with leading apparel manufacturers and fashion houses. By consistently delivering high-quality products and ensuring client satisfaction, we foster lasting connections, which in turn contribute to our continued business expansion through word-of-mouth referrals”, says Prerak Shah.
Future Roadmap
In the firm’s strategic planning for the future, the acquisition of GRS certification stands out as a pivotal milestone for scaling up the production of eco-friendly and sustainable products, in anticipation of heightened demand. With an unwavering commitment to innovation, they are diligently developing new products each year, with a forthcoming launch of a comprehensive range of robust and affordable wardrobe organizing solutions aimed at replacing plastics and promoting household sustainability. Strategically positioned in Gujarat with access to ports and robust logistical connectivity, its expansion strategy focuses primarily on fortifying domestic operations to meet the evolving needs of global markets.
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