People are starting to change their purchasing patterns and are leaning toward ecofriendly goods made from premium, sustainable materials that don't harm the environment. One of the products that can be recycled and reused before being completely discarded is paper. We have found out a company which has revolutionized the making and using of paper by making wood free and plantable papers. Incorporating seeds into recycled paper can lower carbon emissions, stop deforestation, grow plants and even forge new ties and connections between people and the environment.
Jalebi, a Mumbai-based ecofriendly company, is offering society an innovative seed paper product. It is a biodegradable paper with seeds artfully embedded in it. Once used, the paper is planted in the pot to watch nature's beautiful creations grow. In addition to the plantable paper, Jalebi also makes an array of ecofriendly products such as plantable paper pencils, plantable paper pens to name a few.
There is an African adage that goes, ‘if you want go fast, you walk alone; if you want to go far, go together'. Many under privileged women work for us, so they act as support systems. They do not come to our office but rather take it to their homes and complete it for us. The workforce is indeed critical; together we can do great things. Without my team, I’m just a drop in an ocean", stated Renuka Borana Shah, Founder of Jalebi.
Grow me Plantable Products
India alone has a five-billion-dollar sustainable market; as a need of the hour, it has a massive market now and a promising future. Jalebi is the first and one of the top ten ventures in terms of market positioning. Through its extensive ecofriendly product line, Jalebi creates and maintains green spaces in an ever-changing urban sprawl like plantable stationery, invitation cards, DIY terracotta clay for kids, seasonal stuff including, Diya, fire crackers, diwali lanterns, festive cards and many more. The seed paper mainly consists of seeds of tomato, basil, chia, marigold, and more.
These seeds can germinate once the paper is put in soil and sprout when watered. It is akin to returning to mother nature what humans have taken from her from generation to generation. The company consistently tries to break the stereotype regarding sustainable products with its innovative ideas and always stays ahead of rigid mindsets. To meet market expectations, the company caters to two major segments: B2B and B2C, and D2C- during seasonal sales.
Moreover, as most seed has a shelf-life of 10-12 months, the company ensures to maintain strict quality standards for its product and timeline. The company is very particular about how the manufacturing goes even on their last-minute orders. They produce fresh batch of paper to ensure germination rate.
Since these products are plantable, we ensure that seeds are GMO free (not genetically modified) and a fresh batch of seeds is always available for a new customer. Even the items are shipped on schedule and within the allotted time. The Company has made various ecofriendly products for TEDx, Ascent, Twitter, Tata Docomo, Mahindra Rise, Microsoft, HDFC insurance, Twitter, Facebook, various pharma and banking institutes, and more.
The company consistently tries to break the stereotype regarding sustainable products with its innovative ideas and always stays ahead of rigid mindsets
Ergo, the companies' goal is to reduce the amount of waste sent to overflowing landfills and turn waste into wealth. The idea is straightforward: after a product has been used, it should be placed in a pot with soil and regularly watered rather than thrown in the trash. In addition to supplying pan India, the company exports to the Middle East, Africa and Singapore. It expects support from the India SME forum as they support women's emancipation, according to the future roadmap regarding the expansion of the product portfolio.
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