India is witnessing a paradigm shift in dietary preferences, moving toward a broader spectrum of mindful eating. People are now more aware of how their food choices impact their health, well-being, and the environment. Amid this culinary transformation is Greatest of All Treats (G.O.A.T.), an artisanal producer of luxurious gelato.
What sets them apart is their proprietary super slow-churning process, producing an exceptionally smooth texture that enhances each flavour profile. Their unique flavours compose a deep understanding of the diverse Indian palate, curating a holistic culinary experience. Every gelato flavour is made from scratch in small batches, ensuring a fresh and indulgent experience.
Ayush, the visionary behind G.O.A.T., reflects on the journey stating, “From serving at prestigious events to partnering with premium B2B entities like People of Tomorrow, Yeti—The Himalayan Kitchen, Delhi Heights, Qla, and now establishing a retail presence in Tier 1 locales like Galleria Market in Gurugram and Greater Kailash 2 is a testament to our unwavering confidence in the product and dedication to continuous improvement.”
Embracing Product Development with Diverse Dietary Needs
G.O.A.T.'s product development ideology centres around crafting indulgent culinary experiences attuned to multifaceted dietary preferences. Diversity is at the heart of their gelato range, with 80 percent gluten-free flavours, with additional options for vegans and sugar-free enthusiasts.
They take pride in making nut milk for vegan flavours and plan to introduce keto-friendly options to meet changing preferences. Likewise, Using real fruits and grade-A ingredients, their gelatos offer nutritional value and premium prebiotic fibre for a wholesome balance.
“In our kitchen, equilibrium is paramount; we balance taste, quality, and nutrition. Our gelato flavours naturally embrace gluten-free ingredients, strategically paired to perfection. Take, for instance, our dark chocolate hazelnut, a vegan and gluten-free gelato crafted from hazelnut milk manufactured in our kitchen and pure cocoa, epitomising the overall gastronomic experience”, Ayush illustrates.
G.O.A.T. has a highly skilled team dedicated to delivering top-notch indulgent excellence. With extensive networking within and outside India, the team has fostered collaborations with exceptional talents and mentors, notably in Italy—the birthplace of Italian equipment meticulously imported for authenticity. Ayush, the founder is a self-taught gelato chef known for his hands-on recipe approach and passion for the craft. In addition, the team includes a gelato chef who is experienced (16 years) in Indian culinary preferences and another chef trained in Italy from the world’s premier gelato institute. This synergy extends beyond innovative flavour profiles, nutritional quality, and an enriching customer experience.
G.O.A.T.'s pursuit of culinary excellence knows no bounds, creating masterpieces that redefine indulgence & cater effortlessly to diverse dietary preferences
Solidifying Market Presence & Expansion
G.O.A.T.'s roadmap unfolds with diverse strategies, actively engaging in events and establishing strategic B2B partnerships across various industries like cafes, restaurants, hotels, and wedding companies. Ayush mentions, “Our B2B collaborations emphasize customisation and reciprocal education. We collaborate with visionary brands to provide luxurious dessert options tailored to specific needs, whether it involves fine-tuning sugar and fat content or creating unique flavours aligned with dietary requirements. This personalized approach guarantees partners receive premium products that resonate with their brand identity.”
Further, commencing a retail footprint in Gurgaon and soon in South Delhi, G.O.A.T.'s vision extends to five stores within Delhi NCR by 2024, with pan-India expansion and franchising plans underway. Prioritizing tier-one cities for expansion underscores their recognition of aware locales; and openness to premium culinary offerings. Ayush highlights "G.O.A.T.'s strong pipeline of upcoming products, including gelato iterations-gelato cakes, brioche buns infused with gelato, and affogato, an exquisite Italian gelato and espresso ensemble. The proprietary vegan milk signals promising avenues for future endeavours. The G.O.A.T. team stands at the threshold of this exciting journey, eagerly anticipating the unwritten chapters".
.jpg "Overcoming the Hurdles of Scaling a Startup")
