Premiumization is proving to have a strong impact on the alcohol and related beverages market. Today, consumer trends have shifted from mainstream alcohol brands to more premium brands, particularly in the age group of 25-35. Also, seeking a better quality of mixer, this has been perfect for those aiming to moderate their alcohol intake. As the market is at a very nascent stage, players who can offer standardized quality drinks which are healthy will help in setting the benchmark in the industry. Speaking of health, there is still the use of artificial ingredients and nature's identical flavours. Also, synthetic colors are being used which sometimes lead to harmful health problems.
With an aim to offer 100 percent natural and healthy mixers, Sepoy & Co’s award-winning premium mixers are made with the finest natural ingredients. Sepoy & Co. was established in the year 2018. And, as a young but promising startup in the premium mixers market, Sepoy has been successful in pleasing its customers through the variety of products that are rich in flavours and offer a unique proposition in the market. The company has been offering a range of premium mixers with low–sugar and the finest natural flavours.
“When we came to the market in the year 2018,
there were very few companies in the startup mixer space. We got in at a very early stage, and in just two and a half years, we have been able to create a brand that people can relate to when it comes to quality cocktails and related mixers. We are the first company to have won an international taste award three years running,” highlights Angad Soni, Founder at Sepoy & Co.
“We are a very environmentally conscious startup, and we believe in sustainability. For instance, we only use glass bottles and our labels are made of recycled paper. We've tied up with a company in Delhi that crushes our glass bottles into sand, which in turn are used in the construction business. Also, all the practices are developed in an environmentally friendly manner,” he adds.
Standardizing Mixers Segment with Quality-driven Products
The company's range of products comprises of refreshing lemonades such as classic lemonade, pink rose lemonade & tropical lemonade. A range of award-winning tonic waters that include an impressive flavour profile such as Hibiscus, Elderflower, Mint, Grapefruit, and a classic Indian tonic. Furthermore, their most successful product has been their Original Ginger ale. In modern trade, Sepoy has managed to corner 35 percent off the market share in the premium mixer category. It is also available on e-commerce platforms such as Amazon, wherein, the quality of the products can be reviewed with the help of outstanding customer feedback. They also
sell directly on their website www.sepoyandco.com.
We got in at a very early stage, and in just two and a half years, we have been able to create a brand that people can relate to when it comes to quality cocktails and related mixers
“We have always stayed ahead of our competition by introducing unrivaled drinks. Our bottle design has won an international award and has found a place in our customers’ homes. We started with tonic waters, and then we introduced ginger ale. And today, we're the only company in India who's taken out a range of lemonades,” explains Angad.
Initially, Sepoy had a focus on the Indian market, but demand from overseas has led the company to export products into places like London, Singapore, Mal-dives and Israel. It is also in touch with people out of Thailand, France, Russia, and Dubai.
.jpg "Overcoming the Hurdles of Scaling a Startup")
We use cookies to ensure you get the best experience on our website. Read more...
