The global yoga mat market is projected to be worth $10.4 billion by 2025, growing at CAGR of three percent during the forecast period. One of the key driving factors for the market growth has been the growing health awareness among people across the globe. More and more number of people are trying to adopt healthier lifestyles by signing up for yoga classes and performing different ‘asanas’. With the growing number of yoga studios across the globe, it has had a direct impact on the overall development of the global yoga mat market. Acknowledging the changing tides in this market segment, Puja Sharma founded JURU Yoga and over the years, the company has been able to make impressive strides in the market within a short span of time.
JURU Yoga is recognized as a pioneer in creating awareness about PVC Free Yoga and the brand has launched the first made-in-India antislip eco-friendly yoga mat. To become a visionary in this arena and to set examples for the rest to follow, JURU Yoga operates with a unique vision of Solve the problem of slipping on yoga mats, Build a made-in-India yoga brand, To be the most innovative and eco-friendly manufacturer of Yoga mats globally through the creative use of naturally occurring raw materials, and To be the top player in India and amongst the top seven Yoga brands globally.
In 2014, the company launched a mat-overlay made of jute and natural rubber which later became JURU's travel mat edition. Yogis immediately connected with the idea of using a made-in-India yoga mat. Further, based on customer’s demand, JURU Yoga has continued to add yoga products to its catalogue. JURU Yoga’s bestseller has been the cork yoga mat which offers unmatched grip during practice which eliminates the risk of slipping. The cork mat was launched at the International Yoga Festival, Goa (Jan 2016). JURU’s performance in two Yoga events has been overwhelming - closing at SOLD OUT.
Made of virgin cork and natural rubber, these mats are made of a proprietary blend that is patented. Positive response from not just Indian but global yoga community and appreciation for made-in-India yoga brand that understands a modern yogi’s need and draws sustenance from yogic values encouraged Puja to form a pvt ltd company in 2016. This journey has resulted in them expanding their horizons and developing into flagbearers in the industry. The quality and reliability of their offerings have helped JURU Yoga to not only build a positive reputation in the industry but also helped them to create a niche in the market.
Adding more about the evolution of the company and its future aspirations, Puja adds, “The inspiration behind establishing JURU Yoga – a first of its kind yoga brand from India, was to make the best yoga mats in the country where Yoga finds its roots and to ensure that all the products that are made to aid one’s practice, reflect and value the peaceful principles that yoga embodies; one of which is to establish perfect harmony with nature. And up until now, our focus has been driving sales on our website for both domestic and international markets.
JURU Yoga is recognized as a pioneer in creating awareness about PVC Free Yoga and the brand has launched the first made-in-India antislip eco-friendly yoga mat
We have also received requests from several other e-commerce platforms in India but due to limited inventory, we are yet to explore these options fully. However, what is promising is an increase in inquiries for launching and stocking JURU Yoga mats internationally. We are currently working towards making JURU Yoga mats available locally in regions like UAE, USA and Europe and plan to achieve this by early 2022. And with all this, we aspire to be the epitome of world-class yoga mats across the globe”.
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