As the country moves ahead in the path of industrialization, there is an increasing demand for infrastructure development. Beit pharmaceutical, real estate or automotive, every sector requires land that lives up to the full potential of the infrastructure and guarantees long term endurance. Soil testing as an industry has emerged rapidly in the last five years in the country with the increasing adaptability of this service all across the sectors. The business ecosystem has started giving more importance to soil testing and has understood the importance of it in infrastructure development at any given site.
In India, National Accreditation Board for Testing and Calibration Laboratories (NABL) is the certifying authority for these kinds of testing solutions and services and maintains very strict standards for certification. This acts as a primary challenge for any service provider as they have to keep up to NABL certification standards in order to gain clientele. Another challenge is to provide testing services within a fixed budget. This happens to be the top priority for client who wants to avail testing services. They want premium quality services at a cost effective price which would help in long term valuation of the infrastructure developed. Parikshan Laboratory from Indore has been in the testing services
industry for the last 10 years and is one of the few companies which have been able to help businesses overcome the challenges in this sector.
Sourabh Gupta, Director, Parikshan Laboratory states, “Clients find our services very trustworthy as we are certified by NABL and our expertise in work is also commendable. We go through the long process of understanding client needs and then provide them services that suit them the most. Because almost all of our clients primarily demand a cost effective structure of premium testing services that would fit into their budget”.
The Way to Work
The organizational structure of Parikshan makes it stand out in the market. Whereas most of their competitors in the market have salaried personnel working in sales and marketing departments who abide by a set of rules that restrict them from thinking out of the box. This company works as a team and all the people in the management are responsible for boosting the business of the company. This gives the company an open field to interact with the clients directly and thoroughly understand their requirements.
We go through the long process of understanding client needs and then provide them services that suit them the most
Being an NABL certified firm, Parikshan is also able to submit public tenders and has also been successful in executing government projects. In this light, the director mentions, “Because at the back of our minds, we have factor of pricing, we always submit tenders that have the lowest prices but there is never an inch of compromise with the quality. That is the only thing that has helped us gain considerable goodwill in the market”.
Future Projections It’s been almost a decade since the inception of Parikshan. In the initial years of business, they had to explore a lot and get to a decision about the requirement understanding of the clients. Then they progressed steadily and in the last three years the company has gained a considerable amount of clients who trust them completely and are eager to come back for soil testing services again. Speaking about the future ahead of the company, Sourabh concludes, “In the next 2-3 years we want to extend our reach outside the country in countries like Bangladesh, Sudan, Sri Lanka and others”.
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