The Indian apparel market is a dynamic realm, with various factors shaping consumer preferences and industry trends. On one hand where, priceconscious consumers seek affordable yarn prices, driving the demand for budget-friendly garments, on the other hand, the export market brims with anticipation as India's potential for growth shines bright amid the pandemic-induced disruptions in neighboring South Asian countries.
Navigating these trends and embodying the spirit of innovation and reliability is Ludhiana-based Alisha Knitwears, a distinguished fabric manufacturer with a legacy spanning over 30 years. Renowned for its superior quality, technical expertise, and exceptional customer service, Alisha Knitwears is helping customers solve numerous pain points. “Fluctuating fiber prices, particularly yarn prices, pose a significant obstacle for local buyers. The uncertain market conditions result in hesitant purchasing decisions as buyers wait for favorable pricing”, remarks Anish Tiwari, manager at Alisha Knitwears. “Besides, while the civil sector exhibits poor payment practices, the corporate sector has also experienced a decline in orders this year.”
Alisha Knitwears' competitive advantage lies in its extensive investment in circular knitting machines, with around 80 operational machines. Notably, the company produces the same quality and fabric types as flat knitting machines but with double the production capacity. Furthermore, Alisha Knitwears exhibits a deep understanding of machinery and technical expertise for computerized and mechanical knitting machines.
“While many competitors focus solely on computerized machines, we excel in producing knits on mechanical machines, leveraging our extensive knowledge of these structures”, states Tiwari. This unique skillset enables Alisha Knitwears to offer high-quality knits that few others can provide, setting the company apart in a highly competitive business environment. Alisha Knitwears offers a wide array of designs and provides customers with abundant choices. “In contrast to larger corporations that prioritize big clients and overlook smaller ones, we cater to customers of all sizes. Our commitment to quick service, multiple designs, and inclusivity positions us as a preferred partner for businesses seeking personalized attention and exceptional products”, highlights Tiwari.
Alisha Knitwears adopts a meticulous approach to quality control, which involves selecting superior yarn quality, irrespective of price considerations. Regular machine maintenance and monitoring ensure fabric cleanliness and impeccable quality. Additionally, the Alisha Knitwears team scrutinizes fabric weight, texture, and finishing techniques such as bio-wash, Silicon wash, and steam pressing. By addressing these factors, the company delivers fabrics that meet the highest standards of excellence.
Alisha Knitwears' competitive advantage lies in its extensive investment in circular knitting machines, with around 80 operational machines
In terms of client engagement, Alish Knitwears leverages online platforms such as Indiamart, TradeIndia, and Justdial, sharing a comprehensive catalog that enables potential clients to review and assess fabric quality and hand feel. Extending the commitment to customer satisfaction beyond delivery, the company readily addresses fabricrelated concerns and provides prompt solutions. Alisha Knitwears fosters a family-like atmosphere for its highly experienced employees who have dedicated around 20 years to the company. “While formal education is not a prerequisite, practical knowledge gained through years of hands-on experience proves invaluable”, says Tiwari. A dedicated workforce, coupled with Tiwari's profound technical expertise, enables Alisha Knitwears to thrive as an industry leader.
Looking ahead, Alisha Knitwears remains committed to embracing change, installing cutting-edge machinery, and staying ahead of industry trends. The company’s roadmap includes establishing a fabric finishing and garment manufacturing unit within the next 6-8 months. By the 2024-25 season, Alisha Knitwears aims to become a prominent garment manufacturer, with long-term aspirations of having a spinning mill, fabric manufacturing unit, and garment manufacturing unit, completing the entire production process.
