In India, the future of the Paint and Coating market is bright as, traditionally, growth rates were 1.5 times the GDP, but considering the Government planned expenditure in the next five years on Infrastructure, Oil & Gas, Renewable Energy, Water, etc., the expected growth rates are higher. The customers' expectations have evolved with time as earlier decorative paints were referred to as painting homes, how ever, no customers were looking at home décor solutions.
Today's buyers want all the solutions from a single source, including painting, waterproofing,kitchen/bathroom accessories, and even curtains. Grauer & Weil (India) Ltd., established in 1957, have been at the forefront of advances in the General Metal Finishing Industry. It is a formidable player in Electroplating & Specialty Chemicals, Paints, Lubricants, and Engineering equipment.
In Industrial paints, quality & technical services have become an essential requirement due to the up-gradation of paint systems and ensuring long-term protection. It is noticed that application support is an essential requirement these days due to the complexity involved in the process.
Grauer & Weil (India) have positioned themselves against all-powerful multinational brands, and due to the addition of Paints & Lubricants, Grauer & Weil (India) has become an advanced solution
provider for protecting a variety of substrates across multiple industrial segments. They inherited a troubled past, but over the years, with a customer-focused approach, high focus on R&D, Q&A, technical support and others, they have been able to come up among the top five highperformance coating manufacturers in India.
They are confident that their products are better in terms of quality and application. “We assess the customer requirement from their perspective and ensure their efficiency increases. We work to make their life easy and therefore we are preferred by them”, says Sujit, Business Head.
Grauer & Weil (India) are focused on customer delight and are helping customers with innovative painting solutions, including customer training, application support, and designing paint systems such as rapid curesystems, one coat system and direct to metal coating which help them increase their productivity. Grauer & Weil (India) also make Electroplating Chemicals, Lube Oil, and Pretreatment chemicals as part of the surface coating range and are the market leader in Electroplating chemicals and making paints for critical defence applications.
“We have technical tie-up with International players and have access to the world's latest innovations, and we leverage them and pass the benefit to our customers in the shortest possible time”, briefs Sujit.
Providing Quality As No One Does
Grauer & Weil (India) have a very stringent quality system as they make paints for Aerospace & Defence. They are the only Indian-origin manufacturer of the surface coating to have AS:9100, which enables them to qualify the criteria of high-performance paints used for Aerospace and Missiles. Such stringent quality checks are also followed to manufacture all types of coatings. Some of their product innovations have won the National runnerup award in the recent past. Today, its customer considers Grauer & Weil (India) a dependable, high-value delivery paint supplier.
We work to Make customers’ Life easy and Therefore we Are preferred by Them
Grauer & Weil (India) see a great opportunity in the future paint business and are considering adding a more significant segment of this business- like decorative paint, floor coating, waterproofing and many other product ranges. “Our ultimate goal is to be the trustworthy single window solution provider for our surface coating consumers”, closes Sujit.
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