Strategic Approach in the Pet Food Manufacturing

Dr. Shashank, a visionary leader with 14+ years of expertise from multinational companies, heads Drools at IB Groups. A dedicated vet and business CEO, he drives Drools' growth, merging his passion for pet welfare and business acumen. 

In an interaction with Thiruamuthan, a correspondent for Industry Outlook, he shared his insights on the Indian pet food industry, highlighting its surge in demand for premium products and emphasizing customized, natural, and functional nutrition.

What is the current state of the Indian pet food manufacturing industry, considering evolving trends and the changing needs of both consumers and pets?

The Indian pet food manufacturing industry is currently marked by an increased demand for premium and customized pet food products. Pet owners are increasingly viewing their pets as cherished family members emphasizing the importance of quality care, particularly in nutrition. This change in perspective has resulted in an increasing preference for products without by-products, real ingredients, antioxidants, and essential minerals. The concept of human-grade is gaining traction, with pet foods now being crafted using the same high-quality ingredients and manufacturing processes employed in the production of human food. There is also a rising demand for natural, organic, and functional pet food, aligning with the growing awareness of overall pet health. Pet parents are now seeking tailored diets based on factors such as age, breed, size, and health conditions. This has led to the development of specialized pet food brands catering to specific dietary needs like low-fat, gluten-free, or grain-free diets. Additionally, the industry is witnessing a shift towards sustainability, with a focus on eco-friendly packaging solutions. Amid these evolving trends, there is a strong commitment to regulatory compliance to ensure stringent quality and safety standards in pet food products. Furthermore, the rise of e-commerce and quick commerce has made a significant impact on the pet food industry. Pet food producers are leveraging online platforms to provide a convenient channel for pet owners to explore a wide range of products, including specialized and international brands.

What measures are being taken to improve pet food labeling and transparency, and how does this empower consumers to make informed choices for their pets?

Efforts to enhance pet food labeling and transparency have gained momentum in response to the growing demand for quality pet nutrition. Pet food packaging now features mandatory ingredient lists, allowing owners to comprehend the food's composition. Additionally, nutritional information is increasingly transparent detailing the percentages of key nutrients. Allergen information is prominently displayed, aiding owners in avoiding ingredients that may cause sensitivities or allergies in their pets. Feeding guidelines are being refined to provide accurate portion sizes, promoting proper nutrition and weight management. Furthermore, educational campaigns and initiatives by pet food companies contribute to raising awareness and ensuring transparency in the industry. This has empowered Indian pet owners to make well-informed choices tailored to their pets' specific dietary needs.

How are online platforms and telemedicine revolutionizing the landscape of pet care, and what role do they play in providing accessible veterinary advice and support?

Online platforms and telemedicine are reshaping the pet care landscape, offering unparalleled convenience and accessibility for pet owners. Through telemedicine, pet owners can access remote consultations, providing timely veterinary advice without the need for in-person visits. This approach not only eliminates travel hassles but also ensures prompt attention to pet health concerns, bridging geographical gaps for expert care. Simultaneously, online platforms revolutionize pet care by providing a diverse range of products and services, from pet food to supplies. These platforms offer the convenience of browsing and purchasing from home, with home delivery services and subscription options. The emergence of quick commerce platforms, such as Blinkit, Instamart, and Zepto, signifies a transformative shift in consumer behavior. These 10-20 minute delivery platforms cater to the swift replenishment of pet essentials, especially in metropolitan areas. This integrated approach not only simplifies pet care but also ensures timely and comprehensive support for the well-being of pets.

What are the latest nutritional innovations in pet food manufacturing, and how do customized nutrition plans meet individual pet dietary needs?

Pet nutrition has seen remarkable advancements in meeting the unique dietary requirements of individual pets. Personalized nutrition plans, tailored to each pet's specific characteristics, ensure optimal overall health and well-being. This growing trend in customized pet nutrition involves individualized diets considering factors like age, breed, weight, and health conditions. Modern pet food formulations integrate functional ingredients that offer targeted benefits such as enhanced coat health, weight management, immune support, and joint mobility. To address allergies in pets, alternative ingredients have been introduced, complemented by limited ingredient formulas catering to specific dietary preferences. These personalized plans, accessible through consultations with veterinarians, online platforms, or specialized pet food brands, significantly contribute to the longevity and vitality of pets. Amidst all these innovations, it's essential to recognize that having happy, healthy animals around creates a happy and joyous environment.

How has the trend of functional pet foods evolved, and what specific health benefits do these foods offer?

The trend of functional pet foods has evolved significantly, reflecting a growing awareness of the connection between nutrition and overall pet health. These specialized pet foods go beyond basic nutrition and are formulated with specific functional ingredients to address various health concerns and provide targeted benefits. Tailored to meet the unique nutritional needs of pets, these foods address specific aspects such as joint health for aging pets, improvement of coat and skin conditions with omega-3 fatty acids, immune support through antioxidants, and digestive health with the inclusion of probiotics. Functional foods are present in both dry and wet food options, offering a variety of flavors to cater to pets' preferences and needs. As pets are increasingly seen as valued family members, there's a growing demand for functional pet foods. This trend is expected to persist, with ongoing research driving innovations that address specific health needs, promoting a holistic approach to pet care.