| | OCTOBER 20218HEMP ­ A NEW PLAYER IN THE GREEN-GIFTING REVOLUTIONVantage PointBy Yash Kotak, Co-founder and Director, BOHECOT he joy of tearing open the wrapping on a gift knows no bounds, simply due to the allure of something substantial hidden behind a shiny, glossy exterior ­ as it should. Gift-giving forms one of the cornerstones of the tender side of human na-ture; we demonstrate our affection by making lit-tle offerings to our loved ones on special occasions. Over the years, this sacred practice has grown even more extravagant - we have grown preoccu-pied with importing one-of-a-kind flowers, fabrics, bags, books, the list is never-ending. Gifting has become about making the experience larger than life in terms of the interior and the exterior. The thought and effort go a long way concerning per-sonal relationships but fall short ecologically.With no dearth of the supplies and means to make anything possible, we often spare no ex-pense in our quest for the perfect, insta-ready gift, never stopping to consider the amount of waste we generate along the way. A beautiful gift wrapped in attractive packaging is hard to resist, but more often than not, one ends up unused in a forgotten wardrobe corner, and the other ends up crumpled and torn in the bin. Very few of the gifts we give are usable in their entirety. Quite a sad fate, no?It is a rise in conscientiousness that led to-ward efforts for `greener' gifting and packaging solutions. It calls for individual responsibility in a previously overlooked domain. This movement is propelled by the urge to reduce waste by up-cycling items already in our homes and to create sustainable packaging that our receiver can carry forward. It ensures the gift itself does not come
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