| | MAY 20219with their peers. On the contrary, male counterparts might seem a bit harsh and imperative to communication due to the stereotypical attitudes and beliefs, which might create a communication gap. Of course, men can be great communicators, but typically women possess the social quality of active listening, thorough communication, and compassionate understanding, all of which make one an effective leader. When the communication channels run smoothly, especially in an enterprise, then the work quality improves, and productivity automatically increases. Increased profitsWomen consumers have been growing over the years significantly and thus control a major segment of the market. Since women entrepreneurs can easily understand the concerns and interests of over half the market, creating products that appeal to females without a condescending approach has led to several growth opportunities for them. With the right marketing approach, many skilled women entrepreneurs can attract a set of audiences towards their products or services and increase their profitability.More women workforceUnfortunately, many males operating at managerial or leadership positions are reluctant to hire a female workforce, assuming that they might not be able to set a good work-life balance, which would impact their productivity. However, women entrepreneurs are well-aware of the challenges that females have to face while balancing their career and home. So, women entrepreneurs are likely to be more understanding of the female employees and would not be hesitant to hire them or give them leadership roles as well. Also, females might feel safe and secure at a workplace where women hold a prominent position and thus are likely to gravitate towards those companies for earning a living.Since social media has become a focal point for marketing these days, many women entrepreneurs are using online platforms to share their journey, experiences, and challenges with the audience, which has been inspiring for other females to start their own ventures. Although many women are rapidly progressing from job seekers to job creators, there are still many challenges faced by women entrepreneurs impacting their growth. Lack of confidence, socio-cultural barriers, family dependency, personal obligations, stiff competition, etc., are some of the discouraging factors for women to take up the leadership role. However, new government policies, changes in lifestyle, values, and a thriving business ecosystem can women overcome these barriers.Also, the home décor industry is undergoing a major transformation as people are becoming more eco-conscious. Sustainability has become a significant factor for attracting consumers towards home décor items, which do not lack style and convenience. Many women entrepreneurs have already started inculcating sustainable items for manufacturing home décor pieces, which have been fundamental in the growth of their startups. It would be fascinating to see more women taking up entrepreneurship roles and changing the business scenario.
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