| | MAY 20218VANTAGE POINT T railblazing into a previously male-dominated home décor industry, skilled women entrepreneurs are shattering glass ceilings like never before! A home is mere an ensemble of brick and mortar until it is decorated with signature home decor pieces that add value and personal touch to your space. With changing consumption patterns and more digital spending, the home decor industry has experienced tremendous growth over the past couple of years. From choosing traditional wooden furnishings to selecting diverse home decor items, people are not shying away to experiment with new designs and patterns. While the furnishing industry has vastly remained male-dominant over the years, many skilled women entrepreneurs have begun to create a mark in the industry with their modern, personalized, and intuitive home décor pieces, thus inflicting tough competition over some of the well-established brands in the market.Either by choice or compulsion, many females tend to spend more time indoors, which gives them a sense of practical knowledge about the placement of different objects in a defined space. Since a home is an embodiment of one's personality, many women spend days and even months to plan the whole home decoration part. While it might be wrong to stipulate that women are better at designing and decorating spaces, their organizational skills and sense of style definitely give them an upper-hand. Therefore, as women are steadily becoming educated, they are foraging into the home decor industry and taking on new roles at every level of business.The Female Perspective There is no lack of excellent male designers and entrepreneurs who are doing a marvelous job of creating astounding home decor pieces with their creativity and talent. But, unfortunately, even the best designers cannot put themselves in someone else's shoes. Since different contributors bring forth distinct perspectives into account, a female designer and a male designer may have a similar problem but, they might come up with a totally different solution based on their perspectives and experiences. So, a male in a leadership position might overlook the facets that can be significant to women without even realizing those issues at all. However, as women are venturing into the home decor industry, they are bringing something different to the table and creating a design accessible and convenient for everyone. With more involvement of women in the furnishings and home décor industry, there has been a significant advancement in the patterns and styles of home décor pieces, which leads to more varieties. Many modern designs reflect elegance, eloquence, and sophistication, which are generally regarded as female traits. Thus, women entrepreneurs have been fundamental in expanding the horizon of home décor pieces to the next level.Enhanced communication at the workplaceA woman entrepreneur can encourage other people in the team to participate and engage more actively in meetings or other activities as females are good at building relationships ROLE OF WOMEN ENTREPRENEURS IN HOME DÉCOR INDUSTRYBy Gurpreet Kaur Tuteja, Founder, EliteearthThe home décor industry is undergoing a major transformation as people are becoming more eco-conscious
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