| |November 20209It is clear that the role of operating systems is significant in creating the digital ecosystems for the new-age Smart TV entertainmentand tailored to their taste. TV brands and manufacturers should work on further improving their User Experience by enabling users to discover content quick and easy.BUILT-IN APP STORETo ensure rich and immersive digital entertainment experiences to the present-day customers, Smart TV brands also need to opt for an Operating System that comes equipped with a built-in app store with all popular and licensed apps that can never go outdated on a television set, like Disney+ Hotstar, Zee5, SonyLIV, Voot, SunNxt, Jio Cinema, Eros Now, ALTBalaji, Hungama Play, Shemaroo, Yupp TV, Bloomberg Quint, EPIC ON, DocuBay, HomeVeda& more. This means Users will no longer have to rely on DTH boxes or fire sticks to watch their favourite TV series anymore and simply download and play their favourite apps from the apps store and watch content of their choice. MOBILE CONTENT SHARING NAVIGATION & CONTROLIn the current pandemic situation, when movie theatres and multiplexes seem like a thing of the past, Smart TVs have become the new entertainment partners for consumers. These advanced devices have entirely changed the concept of TV viewing, giving unmatched freedom to consumers, both in terms of variety and quality. Screen sharing is yet another revolutionary feature that Smart TV brands need to emphasize on to enable users to sync content from their mobile, whenever needed. For instance, if someone wants to watch a wedding video and enjoy it with the entire family on a bigger screen instead of the mobile phone, this is where screen sharing comes in, allowing them to cast content on TV, enabling users to enjoy watching the video together on a much bigger screen. Also, the ability of the TV making it possible to control all its navigation and function directly from the smartphone by using it as a mobile remote adds on to ease of smart entertainment. LICENSED & CERTIFIED OS THAT KEEPS EVOLVING ITS UI/UXIndian Smart TV brands, OEM / ODM, TV Manufacturers, TV mainboard suppliers and Entertainment App partners, among others, are always looking to differentiate themselves from their peers while delivering superior offerings with a unique smart TV OS that continuously keeps evolving for to deliver better UX for the users. By leveraging certified Smart TV OS solutions like CloudTV and its best-in-class features, they can launch their Smart TVs to deliver rich and highly immersive digital entertainment experiences to the new-age consumers in the country.It is clear that the role of operating systems is significant in creating the digital ecosystems for the new-age Smart TV entertainment. Users today are no longer bothered about choosing a smart TV based on the kind of phone they use. Switching to a smart TV now only requires a high-speed internet and a good, fast and powerful router.
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