| | November 20208BACKGROUND OF INDIAN TV INDUSTRYThe evolution of technologies over the years has completely changed the face of entertainment. That is, between Doordarshan and Netflix, a whole lot of transformations happened, and it took generations to make that a reality.To give you a better perspective, just look at the various transformative stages of television. The fact that it evolved from being just a black & white entertainment box with a few channels and grainy pictures to a smart device, offering a multitude of rich, high-definition content, is jaw-droppingly phenomenal. EVOLUTION OF SMART TVThanks to the affordable internet connection and the advent of various OTT platforms that have changed the way we consume content and enable us to watch anything on the big screens at home. In fact, some premium smart TVs also come with hands-free voice control technology, where a user doesn't even need to speak to the remote. Just give voice commands in the open air, the TV will listen to you, and accordingly play your favourite channel. Awesome, right?Well, today's smart TVs indeed feature some of the most convenient interfaces and sport technologies that nobody ever imagined of a few decades back, offering users a genuinely immersive and seamless viewing experience. But the question is, do they also come equipped with go-to streaming services? Not at all. Consumers need to buy them separately to enjoy accessing the large pool of content. So how can smart TVs augment consumer entertainment?CONTENT DISCOVERY & RECOMMENDATION ENGINEThe internet today offers thousands of hours of digital content available on the internet for the users to watch. However, most users prefer a TV with just the slightest amount of input possible. Smart TVsthat curate and recommend trending content with from streaming apps directly on the home screen make it must simpler for the user to find content that is new HOW TO RIDE ON THE LIMITLESS DIGITAL CONTENT WAVE FOR SEAMLESS ENTERTAINMENT ON YOUR TV?By Jagdish Rajpurohit, Founder, CloudWalkerVANTAGE POINT Jagdish Rajpurohit, Founder
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