Magazine
Renowned as ‘Golden Fiber’, Jute has got numerous uses in our day-to-day lives. The material is used in making household products, non-woven textiles, bags, and Geo-textiles among many others. In the present era, the Jute bag market is growing by leaps and bounds seeing owing to the skyrocketing demand over the past few years. Apart from this, what drives the growth of the market is the benefits offered by jute bags such as their biodegradability, durability, low cost, high strength, and many more. Tapping into this growing market opportunity is the Eco-friendly brand Vamasa Bags, a Kolkata-based firm that started its operations in 2019.
Vamasa Bags started with local and domestic supply and now they are exporting to several countries across Europe and are also targeting countries like the USA. The customers in this segment expect strong quality control, traceability, competitive pricing, timeline management, and most importantly trust-building, and Vamasa Bags offers all of these at one destination.
“We have a dedicated team for each category and their primary focus is to ensure each segment is taken care of in the most efficient way with easy coordination and close-knit teamwork. This enables us to ensure maximum customer satisfaction”, says Ankit Jhunjhunwala, who is the managing director of the company.
Vamasa Bags follow a robust process of maintaining and upgrading the quality of its products. Once the goods are ready, they have an internal checking team to look after and inspect the goods via the AQL method which helps them, get direct feedback about the quality protocols being maintained and followed in their unit. Following a strict policy of no child labor, Vamasa Bags is socially compliant and they believe in offering their workers fair wages with good working conditions.
They are constantly trying and eliminating laborious methods of operational work and are constantly trying to automate the processes, which will help them in making the operations faster, efficient, and error-free. Almost 95 percent of their operations and documentation are tracked and maintained digitally and with the latest machines installed in the manufacturing unit, they have been successful in reducing and adapting to a more automated manufacturing process.
Vamasa Bags prefers to keep things simple and focus on the basic factors such as competitive pricing, good quality, product innovation, superior customer service, easy availability, and complete transparency while working with their clients. With strong measures being undertaken to reduce carbon footprint by major countries, Vamasa Bags is working towards increasing sustainability awareness. Growing from humble beginnings, Vamasa Bags has managed to create and establish itself as one of the recognized players in the jute sector within a short span of time and their quality as well as transparency have played a crucial role in this success.
Vamasa Bags started with local and Domestic supply and now they are Exporting to several countries across Europe and are also targeting countries Like the US
Evolving with the changing market conditions, the company’s primary focus is on expanding its customer base and client acquisition. They are looking to expand and double their production capacity in the coming year by focusing more on technology adoption and streamlining their business operation.
Adding more about their future plans, Ankit highlights, "We as a team have always believed in the saying - Coming together is a beginning, staying together is progress, and working together is a success. This combined team effort has helped us in increasing productivity, and innovation, enhancing flexibility, and efficiency, avoiding obstacles, building trust, and gaining fresh perspectives”.
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