Magazine
Hospitality industry is registering a rapid growth both in terms of presentation and technology implementation to make the process of food and beverage easier. There is an expected growth of about 14.2 percent CAGR in India in the food and beverage industry. This will result in a market volume of about 1260 million US Dollars by 2024 by India alone. The world-wide market is aggressively turning towards innovation in kitchen tools and equipment that not only helps in multiplying the productivity but also is effective to reduce human errors in food and beverage manufacturing industry. During the hit of the pandemic, the big brands in kitchen equipment manufacturing have utilized their R&D to improve the technology to fit into the new needs. However, this changing trend has been difficult for many local manufacturers in India that suffices the local market mainly due to lack of technical expertise.
Sudha Industry is a kitchen and refrigerating equipment manufacturer that has focused its business operations by grouping the online market identifying the future trend that provides a maximum opportunity in current days. The company founder Sudhansu says, “The two years of the pandemic have changed many things along with the entire history of kitchens. During this pandemic, although many restaurants have been hit badly, much news has been coming up.
We have had more than 500 clients in these two years even during pandemic.” While the greatest challenge for the customers was high price and average quality products, Sudha Industry has tried to reduce cost by putting the entire emphasis on client requirements. Assessing what the client requires and customizing the products with high-end technology saves cost and helps the company remain competitive in the market.
Standing Out
Sudha Industry is a start-up that stands out among the market competitors in many ways. Firstly, Sudha Industry has embraced the changes that have emerged in the present practices and business opportunities. Besides, under the leadership of the company founder, Mr. Sudhansu found that the major customer base of the company is new start-ups that desire hand-holding experience. Therefore, Sudha Industry have fostered the practice of providing a complete set of consultancy and solution for their clients by making a plan and guiding them through it.
The company has adapted to a number of innovative aspects for the customers that have added value to the customer service, like feedback collection and offering equipped after-sales services. Sudha Industry also uses high-grade materials to manufacture kitchen and refrigerating equipment. Mr. Sudhansu mentions, “We try to assure long-term benefits to our customers through our products like controlled electric consumption and high durability over the years of product usage. Taking these steps has helped us enhance customer dependence and trust in such a short time.”
Assessing what the client requires and customizing the products with high-end technology saves cost and helps the company remain competitive in the market
Looking at the Future
Sudhansu says, “It has been a wonder to me that technology can do so many things at a time. So, with its help, we have been effectively settled in food and beverage industries other than kitchen equipment manufacturing for hotels and restaurants. So now, our future aim is to enter the medical or hospital equipment manufacturing like a biomedical freezer.” Besides being determined to enter a new industrial sphere, Sudha Industry is also eager to increase showrooms/outlets in its local market. Sudhansu mentions, “We are on track to develop our business in a way that it helps the local people to generate revenue.”
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