Magazine
According to the latest data from the Tea board of India, the production and import of poor-quality tea is a key impediment to the Indian tea industry's progress. Climate change, labour concerns, poor management, and a lack of technological advancement are the major road- blocks to the tea industry's growth, according to the Tea Board. It was also proposed that the 'sick' tea garden owners should tour the country's best-performing tea gardens to understand how they can implement the best practices in their estates too. This is where Rydak Syndicate Limited can be introduced as an example for the Indian tea industry.
Incorporated in 1898, the firm has continuously evolved by expanding its family with strategic mergers of the Baradighi, Mangaldai, Central Cachar, Rydak and other tea companies from 1940 to 1960. In 1948, the firm also united with the ever-expanding Jardine Henderson Group of Companies.
Currently, operating with eight gardens across Assam and West Bengal, Rydak Syndicate produces more than seven million kg of tea annually. Furthermore, owing to Rydak Syndicate's strict commitment to quality, all of its tea estates are now among the top ten best-performing tea gardens of Assam and West Bengal.
Avishek Das, Head - Marketing, Rydak Syndicate Ltd, says, “Over the years, we have been meticulous about the quality of our tea and our gardens. All our factories follow the strictest MRL norms and we are making 100 percent PPC compliant tea”.
Majorly operating with B2B model, Rydak Syndicate Limited strives to deliver an exquisite range of CTC and Orthodox tea to its clients. The strategically placed and intelligently managed tea estates of Rydak are not only assets of the company but also the nation.
Rydak and Kartick Tea Estates in North Bengal produce some of the subcontinent’s most refreshing cups. The next notable Baradighi Tea Estate, Chalsa – produces some of the strongest teas with glossy black grains. Set on the banks of the Dhunseri River, Kopati tea estate, Assam, develops some of the fin- est teas which are appreciated amongst the buyers for the wholesome appearance they lend to every blend. Then there is Duklingia Tea Estate which shares its borders with Holloongapar Gibbon Sanctuary and is the industry’s own manna dew. Duklingia teas are of quality to kill for and at competitive prices.
Dhelakhat Tea Estate, Assam has also preserved the ancient art of hand-sorted, patiently rolled and well-grown Orthodox teas; thereby producing the most consistent liquors that are sold in large quantities to exporters from around the world. On the other hand, Serispore Tea Estate, Cachar Valley, masters in creating a wonderful fusion of teas to delight the fond old lovers of the cup as it used to be.
Rajvinder Singh, Managing Director
Last but not least, Mohunbaree Tea, Dibrugarh delivers exquisite orthodox teas popular among elite buyers and exporters. The tea is known for its tippy golden nature and great color.
Today, a range of big firms like Tata Consumer Products Ltd, Unilever, WaghBakri, and more are the consistent clients of Rydak Syndicate. More-over, the firm also exports its teas to foreign lands.
Entry in the B2C segment
Identifying the gap for fresh tea in the market, Rydak Syndicate has also ventured into the B2C market. As Rydak delivers tea from it sown tea estates, it limits the loss of time and therefore the company ensures to deliver fresh tea to its clients.
Rajvinder Singh, Managing Director, says, "The company is acquiring more tea estates in the next couple of years and their annual production would increase from the present 6.60 million kgs to 10 million kgs".
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