Magazine
The market for printer toner cartridges will continue to grow in the foreseeable future despite the temporary small blip in sales due to pandemic, this growth will be due to increased affordability as India becomes richer and increased penetration in third tier cities and smaller towns and even rural India where computer ownership increases and digitalisation transforms Indian economy.
In next five years it will increase from 25 million toner cartridges per annum to at least 54 million per annum by 2025. Priceless Toners from Printech Solutions offers MPS (Managed Print Service) to add value to client’s product which is more profitable. The Industry Outlook engages in a conversation with the MD, Dinakara Shetty to know more about the current position and future roadmap of the company.
What are the major expectations of clients from a Printer Toner Cartridges manufacturer? How do you meet their expectations?
Clients expect too low prices for new build compatible toner cartridges expecting to pay just 10% of the OEM toner prices and they are NOT concerned about print quality or performance of the cartridges ignorantly and happily sacrificing page yield and quality actually pay more per page than they expect. We always offer highest 100 percent OEM equivalent quality and performance in all respects and always guaranteed and at competitive selling prices where the actual user is assured of lowest cost per page.
How is your company positioned in this market?
Our brand PRICELESS sums up our position in the market. Priceless products with priceless quality and at prices which are very cost efficient
compared to OEM prices. All OEM users we approach are convinced of our true value and Priceless products and they are confident with our products and much happier with their decision to switch from OEM toner cartridges.
Shed light on the various products you offer such as Compatible Laser Toner Cartridges and Printer Cartridges. What are the key differentiators that make these products stand out in the market?
We offer MPS (Managed Print Service) to add value to our product with this service oriented approach which hopefully is a win-win proposition to both of us. Here our user can book expenses as OPEX and not as CAPEX. Where monthly billing is more than 10000 copies, we suggest our user to go for MPS.
We will start selling our high quality products to our partners and resellers new and old and will encourage them to ALSO offer the products in their own brand names so as to offer customers a choice of price points without sacrificing quality.
What achievements has Priceless attained since inception? What methodologies has it incorporated to the business to the next level and stay ahead of the curve?
We are Pioneers in this industry since 1996 and today one of the big players with 7 plus branches including Bangalore across Karnataka We have successful operations at Bangalore and replicated this model to District head quarters in Tier 1 and 2 cities. All Branches are fully equipped to meet the requirements of respective local markets.
We are Pioneers in this Industry since 1996 and today one of the big players with 7 plus branches in Bangalore across Karnataka
Tell us about the overall journey of the company. How has it nurtured itself over the years? Illustrate the growth it has observed in terms of revenue, clients and geographical presence?
Our overall Journey is not a bed of roses. Humps & bumps were very much there. In the initial years this was a looked down Industry. But our perseverance and patience paid off. We proudly proclaim ourselves as an Eco-Friendly Company. I would confide here that initial years on low revenue we had good margin. But now a days market is flooded with adulterated & inferior quality cartridges. Customers are totally confused as to Price verses Value for money. With all these upheavals we are afloat for last 24 years, catering to almost 10000 customers.
What is the future roadmap for Priceless? How is the company gearing up for the same?
Way forward Printech Solutions establishes itself as Pan India MPS Company. Here also, competition is there but we are confident of withstanding the competition with our experience & expertise. In addition, we are offering Value added services like Copier Paper & installing Printer counters for seamless monitoring from a distant place.
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