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The market potential for medical and surgical products in India is showing a lot of developments. According to the reports published by the government, this industry will be growing at a CAGR of 37 percent in the coming years. The recent pandemic outbreak has also created a lot of awareness among the generation about the usage of these products. Being such a huge population, massive demand is being created from even the remotest parts of the country which has resulted in a highly competitive market for the businesses in this domain.
However, sudden rise in demand has created few problems regarding the quality of the end product. When it comes to medical and surgical equipment, maintaining global standards in the product becomes the most necessary thing. Any discrepancy in the product might be harmful for the patient. This gap was properly understood by Pioneer Impex who has come up with products maintaining international standards and premium Quality as well in the brand name of 'SAFESHIELD' with their tag line 'Never Compromise'.
Saurabh Gupta, Co-Founder, Pioneer Impex states, “Our unique selling propositions are Quality, Quantity and Consistency in all products which conforms to all International Standards. Moreover, Our N95/FFP2 Mask has already obtained IS 9473
license and we are under process to get US FDA Registered as we have Demand from Europe and US and Asia as well".
Quality as Priority
Like other multinational companies Pioneer Impex also has set SOPs for all the departments from procurement to despatch. The company procures raw material from manufacturers who manufacture raw material of international standards and have in-house testing labs. No raw material is accepted without test reports and the same samples are sent at third party lab for verification. The company used to get their finished products tested from third party lab also to double ensure quality of final product. They have all fully automatic machines for all products and they run the same at optimum speed following all the SOPs to ensure super finishing and minimum defects.
Amit Sharma, Co-Founder, Pioneer Impex, mentions, “We are using minimum defect here because there is no product in world which can ensure zero percent defects whereas other manufacturers run their machines on their 100 percent designed speed to maximize their production and profit”. The company started manufacturing in 2017 and since then they have focussed on quality centric customers and they believe that once quality is fit in the eyes of the customer then it becomes the assets which can generate revenue regularly and even generate more customers. He Amit, “Top Multinational Companies Like Gillette, Airtel, SpiceJet, Wipro, HDFC, ICICI, HUL, P&G, Colgate Palmolive, Reliance, Kellogg’s, Saint Gobian, Luminous, Cipla, Aristo, Naxpar, Livgaurd, Nestle, Fresenius Kabi, Bank of America, H&M, ITC, Mondelez, Tata Motors, Birla textile, PGI Chandigarh, AIIMS DELHI, IGMC SHIMLA, Department of Health & Welfare Himachal etc. are our prime clients”.
Our unique selling propositions are Quality, Quantity and Consistency in all products which conform to all International Standards
Future Projections
Pioneer Impex is going to setup new plant which will be constructed according to WHO Guidelines, file for the same is already under process with Govt of Himachal Pradesh. This plant will be spread over 50000 Square feet area. Saurabh concludes, “We are in process of procuring Testing machines from Hong Kong to establish In-house testing lab and some more products related to Surgical Disposables are planned for manufacturing in this new plant. Company is also planning to boost turnover by registering in GEM and entering in international market”.
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