Novoflex: Revolutionizing The Electrical Component Industry

Deepa Banka

Director

Deepa Banka

Director

In recent years, the electrical component industry is witnessing a surge in demand from all directions. The onset of the pandemic has propelled the adoption of emerging technologies at a much quicker pace than previously envisioned. The ubiquity of smartphones and other smart devices complementing the digitization drive, mobility trend and work from home movement has catapulted this market to newer heights. In conjunction with this, the government’s initiatives directing India toward the electrification of vehicles promise to boost this market growth further.

Gearing up for this change, corporations are setting up facilities for manufacturing in the coming years, consequently driving up the demand. However, the Indian market is faced with challenges like the availability of high-quality raw materials and several logistical issues that hinder production. Thus, most vendors are unable to align their production with international standards. Corporations and companies are looking to get the best value for the components and to strike a balance between cost and quality.

Novoflex, headquartered in Kolkata, is one of the leading companies pan India equipped with the ability to meet every customer requirement with ease through its quality products, engineering expertise and manufacturing capabilities. “We use

our expertise and experience to provide our customers with products that adhere to some of the most stringent global quality standards while maintaining competitive prices, and timely deliveries. We also follow lean manufacturing practices to ensure there are no wasted costs added to our products and we can pass on the savings to our customers,” reveals Deepa Banka, Director, Novoflex.

Delivering Quality Products at Economical Prices
Currently, Novoflex offers more than 1100 unique products manufactured with short turnaround times across three of its fully automated state-of-the-art manufacturing plants in Kolkata. The team of experts ensures usage of virgin imported materials and adherence to global production standards thus abiding by the promise of superior product quality. The design team is perfectly equipped to embed better functionalities sometimes within existing parameters and designs to reduce customer costs. Additionally, the team can design and develop parts based on customer requirements which leads to greater savings. “We aim to provide our customers with prompt availability of materials and services, and also resolve all issues within the shortest timeframe. We are proud that our current average approval levels with our customers are above 95 percent,” elucidates Deepa.

We use our expertise and experience to provide our customers with products that adhere to some of the most stringent global quality standards while maintaining competitive prices, and timely deliveries
Deepa Banka //Director

Since its inception in 1980, Novoflex has worked with a myriad of well renowned clientele hailing from various industries such as Automotive, White Goods and appliances, Solar, Telecom, and Retail. The company has a global reach and regularly exports to the Middle East, EU and African continent.

The company commands quite the market presence with its innovative approach toward its solutions and services. Novoflex constantly works with its suppliers to develop innovative polymer materials which replace traditional materials such as steel while providing the same critical parameters previously envisioned.

Going forward, the company envisages expanding its range of offerings to keep up with the shifting demand and also build production capacities. Deepa signs off, “With the current focus on localization and the Make In India initiative, our team is ready to take on the challenges of the future.”