Magazine
With the rising demand for plant based food, coconut oil has become a popular choice for its rich flavour and mild aroma. Kerala is the largest producer of coconuts in India as it accounts for around 45 per cent of the country’s total production. The rising demand for coconut oil from countries like the US and Europe has widened the opportunities for India. It’s high time when companies need to focus on process improvements to enhance the quality of the oil as customers are looking for more than an ordinary coconut oil.
Kerapura Products is rooted in the traditional practices of coconut oil production with deep focus on process improvements, offering double filtered Robust coconut oil for the best experience of customers. The primary objective and commitment of Kerapura Products is to produce and supply merchandise that meets and exceeds the requirements of their clients. This is reflected in both their raw materials, supplied from their own organic coconut grove, and their extensively
trained, quality committed workforce. “Our dedication to all points of quality makes us the best in sourcing, receiving of goods, handling, packaging and prompt delivery to our valuable customers,” says Vazhayil Arshid Rahman, Director.
Practicing Quality Control
The company takes every possible measure to stay compliant with local and international ecological regulations, including organic and food safety certifications. To ensure the rich taste of traditionally processed coconut oil, the company sun-dries the copras. It takes extreme care to avoid the presence of artificial ingredients in their products. Kerapura Products ensures that freshness of these priced drupes is kept intact throughout the whole processing, packaging and distribution. Kerapura Products is committed to deliver products that bring out the richness of coconut with its purity intact. It is also in their agenda to give coconut planters in Kerala, the needed encouragement, sense of organisation and purpose to nourish the resources that they have been blessed with.
The company undertakes stringent quality measures and does not compromise with it anytime. Since it supplies to reputed and renowned general stores, wholesalers or locales, it adheres to all parts of value and quality. The processing plants or factories of Kerapura Products are equipped within in-house research facilities and it has qualified specialists to predict all issues identified with the quality control previously, during and after production and furthermore have got many certifications for quality control.
Kerapura Products is engaged in consistent research and development practices to deliver novel highly esteemed coconut products as it has been their key quality. Their completely prepared as well as absolutely equipped research and development centres perform operations on a yearly calendar. Every single fruitful product of theirs is approved for commercial manufacturing upon completion of test.
The company has innovated and modernized its coconut product line, enhanced its production technology and applied the food safety management system to advance the brand of Kerapura Products. From the year 2018, Kerapura Products made its products available on e-commerce platforms as well. In the coming future, the company is looking forward to set up its distribution centres all over India. Currently, it exports coconut oil to almost 15 countries and plans to increase the penetration of Robust Coconut Oil in UAE and Saudi Arabia.
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