Magazine
With increasing awareness about oral hygiene, customer expectations from oral care product manufacturers are rising. At the same time, the shift to environment friendly ways is becoming more and more imperative. Hence, innovation coupled with environmental consciousness is going to be the key driver to meet the continuously changing consumer habits. However, driving innovation with regard to ease-of-use of oral care products and ensuring sustainable manufacturing is a challenge yet to be surmounted.
Making it possible is Jewel Consumer Care which has been at the forefront of revolutionizing oral care deliverability through innovation and sustainability. This is backed by its two decades of unparalleled experience in manufacturing oral care products. Even as the oral care industry is going through a transition, Jewel continues to be the preferred partner in delivering innovative oral care and household hygiene solutions.
“Jewel was the first one to launch bamboo toothbrushes for a major global brand which is a genuinely sustainable option along with sustainable packaging. There are many other innovations with industry accreditations like being the first FSC approved oral care company,” says Mrs Geeta Goradia, Managing Director at Jewel Consumer Care.
“The key to this success is the system driven approach followed by a very motivated and experienced team led by me and the innovation business model built which is agile, ontime and flexible. The innovation is led by the father-son duo partnership in our business,” she adds.
Future-ready Organization
Alternative Material science has been the key in meeting client expectations on developing
products which meet the sustainability criteria. From using bamboo, liquid wood, aluminum and many other eco-friendly sources to making products which are less harmful to the environment has always been the focus of the company in reducing the use of plastic; both in terms of products and packaging. Other than Oral care products, Jewel has launched a huge portfolio of household cleaning products under a different business named York, which is a Polish brand. These operations have seen tremendous growth in the past two years, wherein, they are scaling operations in 2022 to produce all of the products in-house for the Indian and overseas market.
“We are not only developing sustainable and environmentally friendly products, but also our operations are geared towards using renewable energy sources. We have actually accounted for the Carbon saving projects for the year, while at the same time saving Power and Water resources. We are aiming to run fully on Solar Power by 2025,” highlights Amit.
Mr. Suhrud Goradia, CEO
As an innovation-driven company, Jewel has been spending its resources in integrating Artificial Intelligence & Machine learning; thus, staying relevant with the changing market dynamics. They have also built up a robust network of warehouses in the USA, Australia, Indonesia, and very soon in Europe. This is to ensure that disruptions of the supply chain do not impact our client requirements. While keeping everything in an eagle’s view, Jewel Integrated Management systems ensure that audits are strictly kept in place to meet the regulations including ISO, FSC, Medical Device requirements, FDA & Halal registrations.
We are not only developing sustainable and environmentally friendly products, but also our operations are geared towards using renewable energy sources
Today, Jewel has made its presence felt across India, USA, Europe, Indonesia and Australia. Going forward, they would be bringing a robust and fit to market product portfolio that are both innovative & earth friendly.
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