Magazine
Ready to Eat and Ready to Cook Market is a booming market segment in India clocking in impressive growth numbers consistently. Post-pandemic the awareness about Ready-to-Eat (RTE) food has grown tremendously, since in lockdown very little fresh food or hotel food was available, so people turned to RTE foods even for their regular meals. This boost has even attracted new players to try out their luck in the industry which has increased the competition.
Even amidst this increasing competition, Freshway is one pioneering business organization that has been making high-quality Freeze- Dried and Retort products meeting of the highest standards with excellent packing and numerous satisfied customers. Since their inception four years back, the company has prioritized on offering healthy, hygienic and wholesome meals in compact packaging which can cooked, carried, and served easily.
Adding more about the inception story of Freshway and the team behind the company, Bhavin Sanghvi, Business Owner, Freshway, says, “My wife- Mona Sanghvi, and I have always wanted to be a part of the food industry. Our priority was manufacturing natural food of the highest quality without any harmful preservatives,
colors or flavor additives. At the same time, we want our products to offer the warmth of homely food, so, after more than one and a half years of R&D, we came up with this Freeze-Dried technology which serves all the above purposes. Building from scratch, as of now, we have a team of more than 20 dedicated members. My wife oversees our entire day-to-day operations and quality checks while, I with more than two decades of industry experience work on the commercial aspect of the business”.
Freshway uses fresh vegetables and premium spices, which are handled with care and tested for quality. Then, these are handled by professional chefs before they go into freezedrying chambers, where all the moisture is removed in frozen form, so that all the products retain their Taste, Aroma, and Micronutrients. The company has state-of-the-art factory and equipment which are cleaned regularly to ensure premium quality of their products. Also, going beyond conventional business norms, Freshway has shifted to the Go Green approach by introducing all their meals, especially the rice items in paper packaging to eliminate the use of plastic pots.
Freshway started their operations in Vadodara, and then expanded their operations to Gujarat. Growing leaps and bounds within a short span of time, as of now, the company has their presence in the states of Maharashtra, Madhya Pradesh, Delhi, and Assam. Freshway is also in General Trade as well as Modern Trade like Dmart, Reliance Smart, and IRCTC. Apart from all this, they are also available in vending machines at corporate offices along with online platforms like Amazon, Flipkart, and Big Basket.
Freshway uses Fresh vegetables And premium Spices, which are Handled with Care and tested For quality
Talking about the new market opportunities that Freshway sees in the market, Bhavin adds “The market is going to expand exponentially going forward. The demographic changes and modernization of more tier-ii and tier-iii cities is going to be a great boost to the growth of the industry in India. Apart from that, we also believe that there is going to be a rise in the Exports market, and more focus on institutional supplies (B2B). To position ourselves in the best possible way in the market, we are expanding our range of products by including, Ready to Cook gravies and we will be shortly introducing frozen foods like pizzas and garlic bread as well”.
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