Magazine
Pandemic brought along an entire paradigm shift in people’s lifestyle choices to healthier options. There has been a constant search for healthy products, especially in the food industry. There is a huge potential, with customers going for local food and quick commerce and D2C Channels kicking in.
Bhogajaru’s, founded by Renuka Devi, is a brand by Lakshmi Foods Industries catering to the demand for 100% percent natural food products, without any added preservatives. “The company is an all-women-run organisation and we understand the need for healthy food, that’s ingrained in our system”, says Vasudha, the Managing Director.
Lakshmi Foods moved into the retail space with its brand Bhogaraju’s, catering to a wider audience. It has a range of 28 varieties of pickles and since they are made traditionally, there are a lot of health benefits when consumed in moderation. Turmeric pickle is the star product that gained popularity during the pandemic times. Makaliberu is another local speciality which has health benefits and is also tasty at the same time.
Small Batches for Quality Control
The process of manufacturing has been in Indian
cultures and traditions, and following grandma’s authentic recipes is the best part of the company’s manufacturing process.
Bhogaraju’s does not use any preservatives or synthetics in the products and ensures every ingredient is of the best quality, thoroughly cleaned and then processed. This enhances the taste up to a great extent unlike the other offerings in the market that use taste enhancers.
Everything at Bhogaraju’s is fresh and made to order. Festive specialities like Sugar cakes and Jaggery mix til are very popular. It also has a wide range of 13 Chutney powders to suit every pallete. Local specialities like Menthya Hittu, Curry leaf and Bitter Gourd chutney powders are available. The production happens in small batches and this ensures freshness and quality, thus offering better control over the processes. In addition to this, the products are periodically tested as per the regulations.
Delivering to Indian Customers Internationally
The history of the existence of Lakshmi Foods goes back to 1984. Its only for its superior taste and quality that the company has survived tough competition in the FMCG market. The strength of the company lies with the loyal customers who have encouraged it to keep moving forward and keep growing. The company is catering to the Indian customers across 12 countries. The online presence has made easier to reach the far-fetched customer, delivering at their doorstep nationally and internationally.
“Bhogaraju’s sends across a warmth through its tagline - From Our Home To Yours”
Like any other business, Bhogaraju’s would like to expand its operations and reach out to a larger audience. Being available on India’s large E-commerce platforms like Amazon, Flipkart, and othersww. has carved out a path for capturing more customers and the company is getting good traction on its online portal too - bhogarajus. com. The company is happy to see the customer responses and fetches out for more. “There is a lot of buzz around Back to Roots and Vocal for Local, we truly stand by this. Superior quality, Health and Taste is what we stand by. Try us and let us know what you feel”, concludes Vasudha.
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