Amul Expands its Milk Offerings to International Markets

The Gujarat Cooperative Milk Marketing Federation (GCMMF) is making history by launching Amul fresh milk outside India for the first time. This move aims to cater to the Indian diaspora and the Asian population in the United States. GCMMF has partnered with the Michigan Milk Producers Association (MMPA), a 108-year-old cooperative organization, for this endeavor.

Under this collaboration, MMPA will handle milk collection and processing, while GCMMF will manage the marketing and branding of Amul fresh milk. Four variants of milk - Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim - will be available in the US market within a week of the launch.

The initial rollout will cover key areas such as New York, New Jersey, Chicago, Washington, Dallas, and Texas. GCMMF aims to target non-resident Indians (NRIs) and the broader Asian community. While specific sales targets were not disclosed, GCMMF plans to focus on branding and marketing efforts for the next 3-4 months, anticipating a positive response from customers.

In addition to fresh milk, GCMMF plans to introduce other dairy products like paneer, curd, and buttermilk in the US market in the near future. The move comes as GCMMF continues its growth trajectory, with a turnover of around Rs 55,000 crore during the 2022-23 fiscal year, marking an 18.5% increase from the previous year. With its existing presence in about 50 countries, GCMMF aims to further expand its global footprint through strategic initiatives like the launch of fresh milk in the US market.