Magazine
Civilization took a giant leap when we learnt to establish settlements. The very foundation of growth of any civilization has been historically measured by how the occupants built their structures or settlements. India’s treasured heritage in the form of remnants of Indus valley, prove our ingenuity as a civilization to build a future for ourselves. Time and again India has witnessed a spurt in evolution with infra taking the centre stage. In the beginning of the 20th century, Jamsetji Tata laid the foundation to our industrial evolution and thereon, India was placed in the global league of steel producing nations. Every once in a while, time has given birth to a steel titan that ushers in a vision for a beautiful future, thinks outside the ordinary, lay the foundation to that future, and then work really hard to achieve those goals and objectives.
tarting off at a fragile age of 18 in 1974, Amarjeet Singh Saluja changed the course of steel industry’s growth towards the sky. With ‘strength’ as the philosophy, vision, and blueprint, he laid the foundations to Saluja Steel & Power Private Limited.
The young lad was just stepping into the world of manufacturing with a giant foot. He commissioned a factory that manufactured ‘iron nails’. With perseverance and determination, Amarjeet won the hearts of his customers and in few years, the fairly small nail manufacturing plant took a mammoth form, becoming what we now know as Saluja Gold TMT. Ever since, there was no turning back. With an industrial presence of over 45+ years, Saluja Steel & Power business operations extends from production of the full range of steel products to production of high-quality TMT bars. Since 1974 Saluja Gold has been the result of combining a successful consolidation strategy with a number of significant acquisitions. Post-crisis, in the steel industry, Saluja Gold cautiously restarted certain projects to capture growth in key emerging markets and was successful in doing so by manufacturing one of its kind Saluja Gold TMT bars.
Saluja Gold has always strived to keep pace with the demands of the market and accordingly upscale production. This implies that the enterprise is well prepared for any surprise surge in demands. Saluja has six plants, 70 acres of spread out infrastructure, sponge iron production of one lakh tons per annum, three lakhs tons per annum of billets, three lakhs tons per annum of TMT production, 1000 plus employee strength, and 2000+ dealer network. With Giridih as its headquarters, Saluja Steel & Power has grown as an integrated plant. Today, Saluja’s products are sought across the nation. This ready-to-cater approach is a result of Saluja Steel & Power’s research, production, and corporate team that keeps a close eye on the market developments.
‘Mazbuti’ in Quality
As a responsible organization, Saluja Gold has matched pace with the growing and changing customer demands & expectations. Accordingly,
Saluja Gold TMT bars are unlike any ordinary TMT bars, manufactured to gold standards. “We have always been at forefront of quality. This has been a key parameter of customers trust in us. To stay deserving to this trust, we adhere to the latest in technology in order to meet the highest quality standards,” says Amarjeet Singh Saluja, Chairman & Founder, Saluja Steel & Power.
To consistently excel in quality, the organization established its own integrated steel plant in 2004. Mixing pig iron and sponge iron, Saluja Gold manufactures billets that are free of harmful chemicals, and the sulphur & phosphorus levels too are well below the standards set by BIS. Every product is quality checked at each step of the production line. Saluja Gold has always given priority to its research & development wherein international experts and engineers come together to devise the best design and production techniques.
Saluja Gold TMT bars go through tensile test, pull out test and bending & rebending test to set
global benchmarks in quality. As mentioned earlier, ‘strength’ plays a key role in Saluja Gold’s existence.
Saluja Gold TMT bar have the following characteristics – exceptional quality, earthquake resistant, rust resistant, fire resistant, strong joints, better weldibility, bending capability, and better tensile strength. The brains behind our revolutionary technology soon figured out that what ultimately matters in a steel bar is the strength, aka, Mazbooti. The standardized tensile strength of Saluja Gold combines with the compressive strength of cement to generate incredible reinforced standing strength to the structures for generation. Due to better ductility and bending ability of Saluja Gold, it reduces the construction and fabrication time, saving considerable resources for the construction project.
The controlled processes during the production of Saluja Gold, prevent the formation of coarse carbide, and give superior strength and anti-corrosive properties. The external ribs across the entire length shows the incredible strength of the product, and the ISI mark is the mark of faith of Saluja Gold. Besides, due to under section-weight, and strength, the TMT bars are efficient enough to produce much durability and sustainability and very effective cost. The product is now available in variant sizes from 8mm - 32mm for B-B and B-C throughout the country in both bulk and retail. As mentioned earlier, the ductility of Saluja Gold provides string withstand against earthquake. Most importantly, the product has incredible fire resistance ranging between 500 degree Celsius and 600 degree Celsius.
Expanding Reach on the Back of Trusted Channel Partners
Assisted by a plethora of trusted distributors, Saluja Gold TMT bars have reached a number of customers and helped them build their dream. Satvinder Singh Saluja, Director, Saluja Steel says, “The smiles we put across those people who are happy using our TMT bars are more than enough for us. We hope to build on that trust and serve better”. On the strong shoulders of Saluja Gold’s trusted channel partners, Saluja Steel has reached to every corner of the country. More so, Saluja Steel has been able to manufacture TMT bars in Nepal’s standards too.
Saluja Gold has matched pace with the growing and changing customer demands & expectations. Accordingly, Saluja Gold TMT bars are unlike any ordinary TMT bars, manufactured to gold standards
Future Resting on Quality & Sustainable TMT bars
Saluja Gold unique qualities offer a combination of structural support and aesthetic impact for some of the most iconic structures. Its strength, versatility and attractive appearance mean it is in great demand from both architects and engineers. Guided by a philosophy to produce safe, sustainable Steel and TMT bars, it is the leading supplier of quality steel products in all major markets including automotive, construction etc and now is expanding its chain in East India.
Pioneering the steel and TMT bar evolution in India, Saluja Steel ensures a better future for the downstream and upstream segments of the industry and for future generations. The organization’s commitment to the world goes beyond the obvious to include the safety and well being of the people and the communities it operates in. This long term approach essentially forms a part of Saluja Steel’s philosophy. “We look beyond today to image the TMT Bar of tomorrow. Through the talent of our people and our last generation products, we create world-class solutions for our distributors, investors and other clients,” says the Chairman. The vision is to be the most acclaimed steel and TMT bar producer in the world and become a global reference to the sector.
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