Magazine
The bicycle has a history that dates back to six hundred years and is quite different from the bicycles we know today. While it has been said that Leonardo da Vinci was the first person to ever visualize the concept of a bicycle but was unable to construct it, some historians say it is almost 200 years since the first documented bike ride by Karl Von Drais in 1817. The answer to the question of who invented the first bicycle often depends upon the nationality of who you ask. As several people have contributed ideas and developments, a myriad of major innovations has transformed the bicycle’s form & features over the years. The models that were introduced earlier had 2-wheels but no way to steer and some of them even required a running start. One at a time, features were slowly developed such as mechanisms to steer, a way to propel the bicycle forward without touching the ground, and a system to slow and stop the bike.
Although cycling is a healthy and low-impact exercise that can be enjoyed by people of all ages, children love it the most. Since they are highly interested in riding bicycles that have modern designs and bright colors, manufacturers have started manufacturing bicycles with stickers & cartoon designs of famous comic characters & superheroes. Furthermore, the preference for musical horns, baskets as well as light-weight wheels is anticipated to have a positive impact on the market growth of kids' bicycles in the near future. Customers today gather plenty of information regarding the product before they decide to buy it. Their expectations about the products increase based on the brands they choose to purchase from. Therefore, it is important for brands to maintain the goodwill and trust of customers.
“Meeting the customer expectation is highly important for us since it affects our brand reputation, increases customer loyalty, influences product sales, and helps us stand out from the other players in the landscape”, says Vaishali Jain, Director, Oyekid Bikes.
Oyekid Bikes is a Ludhiana-based company that designs and manufactures kid’s bicycles of excellent quality, providing a trouble-free ride. By conducting end-to-end research on its target market, and by implementing the right marketing strategies, Oyekid offers customers the right kind of kids’ bicycle. In addition to these, the prices of products offered by the company are economical and business dealings are ethical.
Not all kids’ bicycles are built the same. Oyekid builds bicycles designed for the long haul. With hand- selected parts built to last decades, the company uses the best components available when designing its products.
“We are committed to serve our customers with quality and trouble-free products. Our specialization is in the kid’s segment. We provide excellent quality products with safety standards and fun rides for the little ones. Our catchy colors with attractive graphics make a much more enjoyable experience for the riders", explains
Vaishali. Holding such value Vaishali Jain, the director of Oyekid Bikes built the trust of the customers brick by brick.
“As a team, we always ensure to deliver quality products every time. We always try to understand our customers and the changing market needs. By understanding what customers truly want you can set your standard to exceed the expectations”, she adds.
The Inception
Established in 1975, Oyekids started its journey under the name ‘gramo rubbers’ where it manufactured bicycle components such as bicycle pedals and rubber parts and set off on a long and arduous journey. Over the years, gramo rubbers expanded its business and started a new company by the name ‘Chandan Industries’ where it began manufacturing all types of wheel cranks and bicycle handles.
The company always believed in offering quality products and is a supplier to all OEM groups. After venturing into manufacturing bicycle parts, soon it was time for the company for an ambitious take- off, to realize the cherished dreams of the next generation which gave birth to Oyekid Bikes. With the inception of Oyekid, the company started manufacturing kids’ bicycles.
The Journey as an entrepreneur
“I started my journey as an entrepreneur in 2018 and had no experience in this industry. Only through the guidance of my father-in-law and my husband who was in this business for the past 40 years, I learned a lot and I am successful in running this business today”, affirms Vaishali.
“Entrepreneurship is a journey, and everyone has a different experience in this journey. Although there were days, when we use to feel highly disappointed, there were also days when we used to get super excited. Therefore, it is a ride with different emotions that go up and down. When I started myreach. But my passion and confidence in my business always made me work hard and I was always excited and passionate that one day, I will make this brand a big success. And, this is what gave me the courage to turn my passion into a successful brand”, explains Vaishali talking about her journey as an entrepreneur. Based on the segmented group of customers, Vaishali planned out various strategies on how to make the product more efficient and better to use. Also, the relationship of trust with its customers was the most important factor that made Oyekid Bikes a huge success.
Our vision is to make Oyekid Bikes known as India’s fastest growing kids' bike
The Road Ahead
“Our vision is to make Oyekid Bikes known as India’s fastest growing kids’ bike. Since I am a mother of two, for me the safety of my kids is most important and hence I would never want to compromise on the quality of the product since it is used by kids. For me giving the best to our kids is a foremost priority and we will ensure Oyekid serves that”, says Vaishali talking about the vision of the company.
“Today, the electric cycle is gaining popularity among the millennials. The worldwide bicycle sector is extremely profitable and is expected to grow over the projected period. People all over the world are becoming more health conscious and this is driving up the demand for the bicycle. Most of my dealers have requested to start manufacturing bicycles for the senior segment too but our current focus is on manufacturing high-quality cycles for kids”, affirms Vaishali.
"I was always excited and passionate that one day, i will make this brand a big success. And, this is what gave me the courage to turn my passion into a successful brand"
The Asia Pacific is expected to be the fastest-growing market, growing at a Compound Annual Growth rate of 3.3 percent until 2025. The bicycle has gained popularity among young riders as developed economies are encouraging their countries to use a bicycle. Also, they are being promoted to ride it more for health-related reasons and to fight obesity. Schools and residential communities have been trying to awaken children’s interest in bicycling owing to environmental reasons, health benefits, and safety.
Oyekid is in the process of setting up a new unit in Dhandari, where the company will be adopting new and modern technologies of manufacturing. “We want Oyekid Bikes to be recognized as a company offering excellent products with the finest quality and at affordable rates. We are targeting the premium segment as well and, in the years, to come, we will be offering an exclusive product range to the market”, concludes Vaishali.
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