Increasing working population around the world has brought about a paradigm shift in the food consumption patterns. This has in turn blown the sale for packaged food products. A fair share of the credit for the demand for packaged food products can be given to innovations in processing techniques for extending the shelf life and quality of food products. Sharing her overview of the industry, the Founder of Caprofat Foods, Pooja Desai Bhardwaj says, “The packaged food industry is seeing huge transformations in current world. With the world changing in their life patterns and also eating habits, this industry has got humongous opportunities in time to come”.
Caprofat Foods offers unadulterated ready to eat food available to each and every individual through its convenient food product range under single roof through their exclusive brand store. Caprofat’s USP lies in its capability of rocessing or packaging home cooked food for its retails clients. The wide range of products can serve food issues for students, bachelors, working couple, old aged and most important the travellers. The best part about the product is that it becomes almost one-fifth of the actual weight and can be kept in normal room temperature . The technology used helps in keeping the food to its actual taste with absolutely no preservatives.
Leveraging a technology called Lyopholozation that was initially used to process medicines and later to process food for Russian army, Caprofat Foods brings forth a wide range of packaged food products. The firm has spent 2.5 years of intense research in this technology before finally offering the products to its clients.
Caprofat prepares its products with 100 percent pure & quality ingredients and processes it with the latest freeze drying technology. Moreover, Caprofat has created its facility (production/processing/packaging) within the city which is accessible to anyone who wants to visit and see the complete process, thus bringing in transparency. The firm has a fully equipped cloud kitchen or production facility, food processing facility and a packaging setup, and an exclusive brand store, where people visit and view the product & service offerings. Besides, Caprofat Foods is also present in almost all B2C e-Commerce platforms while the products & services are offered through Caprofat’s website.
Caprofat is essentially a One Stop Shop for convenience food products under branch name ZATPAT that carries tagline ‘A Convenience Food Studio’. The firm not only offers different range of convenience food, but has a unique experience of the different varieties and formats of readily consumable food. Caprofat offers six range of product offerings i.e., ready to eat products, Kids Food range, Premix Food/masala range, Readymade gravies, Healthy snacking ( Freeze dried fruits), and Seasonal vegetables ( Freeze dried). As mentioned earlier, Caprofat’s USP lies in its capability to process and pack home cooked food, which consumers can keep & carry for 12 months and use them whenever required by just adding hot water.
In-Depth Understanding of the Process
Caprofat Foods is cooking food as per well-defined SOPs. The firm processes it by keeping the food product in freeze drying machine for a slow and long period (almost 8-12 hours depending on food type). In this, the food is brought down to-42 degree Celsius and complete moisture is extracted out of the food. Post this, the trained staff team packs the food in a controlled temperature room. Since there is no moisture in the food, it doesn’t contaminate and remains good for a longer period. Since this complete process is done in very low temperature, the taste, color, aroma and nutritional value of food remains intact. To eat, all one needs to do is open the packet, add some hot water to it, keep it covered for 4-5 minutes and the food is good to eat.
In the near future, Caprofat intends to expand its reach through franchise network wherein one of the main focuses is to make people see, feel and experience the complete process within their own city and then decide on using its products and services.
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