Electronic gadgets are widely used across households and are found in a wide range of technological consumer goods. Manufacturers are continuously focusing on bringing new innovative products such as new-age television sets, refrigerators among others. Due to consumer demand, companies are focusing on providing high-performing and easy-to-use products. Further, the advent of technology and digitalization is further likely to push the demand for electronic items and domestic appliances. And, when we look at it from a customer's perspective in India, they expect more customization and value in the product they purchase.
At Yara Electronics, where the rural market is the target audience, it has been providing customers with a unique and attractive range of consumer electronics at the most affordable price range. The portfolio of products consists of LED TV, washing machine, home theatre systems, refrigerators, among others. “We, Yara Electronics, position our brand in the value segment. Our focus towards innovation resonates well with our strategy of offering world class technology at an
affordable price to everyone. Our key strength is our closeness to the market wherein, any customer feedback or requirement from a product is taken very seriously. We implement subsequent changes in the product and processes at lightning speed,” Prabhu Devarajan, Founder at Yara Electronics.
Driving the Needed Innovation
The RS205SB from Yara is a single door direct-cool refrigerator with a three-star energy rating and a beautiful glass door design, making it the most appealing refrigerator on the market today. The built quality has been one of its key distinguishing features. The product weighs 20 percent more than similar products on the market due to the robustness of raw materials and the thickness of the insulation. This makes the product one of the most durable in the Industry. Further, Yara’s 50” TV is yet another attractive offering for the customers. It boasts of an Ultra High Definition resolution panel and comes with a frameless (no bezel) design with Android 9.0 smart features. It also comes with a voice remote, Bluetooth connection capability and Dol by audio enhancement.
Yara today, is disrupting the rural market for LED TVs and washing machines and in spite of the pandemic, the revenue has doubled over the previous year
Yara Electronics was established in the year 2018 with the import and sale of LED TVs. Over the last three years, it has added washing machines, home speaker systems, air conditioners and refrigerators, making us the first South Indian brand with a comprehensive white goods line up. In addition, Yara now has a state-of-the-art manufacturing facility for LED TVs and washing machines and in spite of the pandemic, the revenue has doubled over the previous year.
“The combined experience of the team has aided Yara Electronics to grow significantly today. Our organization is relatively young but yet very aggressive, aspiring and more importantly has the capability of taking ownership of the brand. Our Brand Champions deployed at various outlets are pivotal in making our Yara the No.1 brand in the outlets where we are present. Our goal is to become a leading consumer durables brand in India and globally. We are working continuously to expand our reach PAN India within the next 30 months,” concludes Prabhu.
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