Today, owing to the increased customer awareness, there has been a significant rise in demand for plant based products in India, and this industry is expected to grow further. Today, Customers are a lot more aware and knowledgeable about what type of products they want to put in their bodies. One thing they don’t compromise on is Quality. Set up with the vision and mission to provide customers with 100 percent authentic plant based products that deliver real results, Xante is a Brand which aims to create new and products that are clean, effective and accessible.
“I think the main expectation of today’s customers from plant based brands such as us is - Quality. Our philosophy at Xante is simple - to provide high quality products which supplement customers’ nutritional needs without adding anything that their bodies do not need. Customers trust our premium quality ingredients, which are sourced sustainably.
We have worked with top nutritional scientists and food technologists to create various blends of roteins, and multi-vitamins by using only 100 percent natural ingredients. We strive hard every
day to ensure that we don’t compromise on quality even a bit. All our products go through multiple checks. we regularly get random samples lab tested to ensure that our products are of the best quality”, briefs Vailina Tulsani, Founder of Alluvium Retail.
Maintaining Uniqueness Through Its Products
One of the major factors which differentiates Xante from its competition is the uniqueness of the products provided by them and the quality of ingredients which are used. While there are a lot of players who sell biotin, plant protein and other similar supplements in the market, Xante’s blends have a unique combination of additional herbs and nutrients which makes their products stand out from the rest.
“We aim to fulfill daily nutritional needs of our customers in their hectic and busy lives. Our Vegan Plant Protein supplement apart from having 23g of organic protein derived from peas and brown rice has 25+ other vitamins that are essential for complete daily nutrition. Vitamin D, Iron and Magnesium are the specific minerals and vitamins present in our plant protein which help boost metabolism in our body. Our Collagen Builder is 100% plant-based specially designed for vegetarians. It contains a variety of superfoods and vitamin extracts that help boost collagen production in the body which helps in reducing signs of ageing and keeps the skin healthy”, explains Vailina.
Aims to create new formulations and products that are clean, effective and accessible to its customers without any hassle of fulfilling their everyday nutritional needs
As a growing company with a lean but highly skilled team, each team member comes with a deep understanding of their respective functions. “We have a small team of extremely passionate and dedicated individuals who are always striving for excellence- trying to identify new gaps in the market and launch innovative products to fulfill that gap”, Further Vailina adds, "Established in early 2021, initially Xante started selling just plant protein, however, ever since, it has diversified into collagen, biotin, calcium and a range of other plant based vitamin and minerals. It has been quite a rewarding journey so far and and we aim to keep working hard to make it even more rewarding for us as well as our customers".
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