Today’s youth are obsessed with their mobile phones with most of them preferring to change their mobile phone every year. Even with everything going digital, the usage of the phone has gone up multi-folds. All these factors have contributed immensely to the exponential development of the mobile accessories market in India.
The boost of the Smartphone industry, as well as e-commerce, have helped the industry expand immensely and today there are hundreds and thousands of brands who are competing in this market for trying to sell mobile accessories making it a very competitive industry. While people expect mobile accessories with top-notch quality and innovative designs, previously, there were not many quality products available in the market.
Keeping the market scenario as well as people’s expectations in mind, Neel Yadav founded his Mobile accessories and customization-based e-Commerce company, Worthy Panda. Starting in 2019, Worthy Panda is an Ahmedabad based e-Commerce Company dealing with mobile accessories as well as customized products such as customized phone covers, key chains, pop sockets, mouse pads, laptop skins, and stickers.
Having its manufacturing as well as printing unit helps the firm deliver customized as well as unique products within 5-7 days to its clients living anywhere in India. Believing it’s “By the youth, for
the youth” mantra, the firm mainly comprises a fresher workforce who help the firm grow with their positive energy.
Being a freelancing web developer, Neel, Founder, Worthy Panda, created the website for Worthy Panda in 2019 while being in the 2nd year of his college. After that, he tried building a team, marketing the product, and launching the firm but failed twice. The first time failure was due to the Covid scenario while the second time was due to improper marketing as well as because of the unavailability of a unique selling point.
So he took a break and did his research about the market supply and noticed that while all other sellers were selling only hard Polycarbonate mobile covers, none of them were offering Customized Soft mobile cases online.
So he made it his USP and started marketing the product well both online as well as offline with help of his family. Slowly and steadily, the business took off and Neel started hiring more people to meet the demand. Later on, he started an office space as well as bought manufacturing machines to provide customized manufactured products to customers and hasn’t looked back since then.
Coming to the products, Worthy Panda offers customized phone covers, key chains, pop sockets, mouse pads, laptop skins, and stickers to its customers. The firm has an excellent creative team that provides unique and quirky designs as well as customization based on user demand, which is something that helps the firm stay ahead of the curve compared to its peers. To ensure the highest quality products, the firm gets its raw materials only from reputed manufacturers. Once the raw materials are sourced and checked, the designing, as well as the customization process starts.
The competency of a logistics firm lies in its ability to deliver a quick and personalized solution to the clients with all-around transparency
Once the printing gets completed, the products are then checked by a Quality Check Officer and are dispatched in case they pass the quality check. In case of a defect, the products are rejected and are printed again. The firm also has a customer support team that takes care of customer queries on priority basis.
In terms of future roadmap, the firm is planning to offer customized products such as T-shirts, hoodies, caps, tank tops, coffee mugs, water bottles, photo frames, wallet cards, and so on. The firm is also hoping to partner with the IPL team Gujrat Titan as well as with biggies such as Marvel, DC and launch their merchandise in the future.
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