According to Research and Markets, the Indian Furniture Market was $17.77 billion in 2020 and will rise to $37.72 billion by the end of the year 2026, growing at a double-digit CAGR of 13.37 percent. Traditional wooden furniture has been a very profitable industry in India since time immemorial and with the modern outlook of interior designing and futuristic home décor, this industry is looking at massive growth in the coming years. The association of e Commerce into the furniture industry is a revolution in itself and it is only now that the established artisans in this domain have started to understand the essence of it. Woodsala is one of those online furniture stores in India that has the history of being in the furniture business for two generations now. Woodsala’s idea is to serve people 'Total Solid wood' product in traditional designs which were non-existent or not so prevalent on online space until now.
The company’s main emphasis is on the range that comprises of wood turning, carving, & intricate detailing. Aayush Kothari, Operations Head, Woodsala says, “Traditional & carved designs are everywhere, but the finishing of them is not as per customer expectations. We try to make each and every product finish as smooth as possible. Few Sellers just do machine sanding or a single layer of hand sanding whereas its necessary for certain types of products to do minimum of 3-5 layers of just sanding by hand after each coat of polish. We have carpenters who have experience of more than 30 years in this field, which enables us to make intricate designs with ease".
Extended Range of Offerings
Woodsala has a huge portfolio of work experience in field of furniture industry but having said that, it is still learning to make itself perfect in B2C selling. The company has achieved a 98.4 percent safe delivery without any damage as it has heavily invested from packaging material to how the final packaging is done. It can support any type of order, be it single piece or a container load with same quality consistency. From Initial days, the company has tried its best to offer Innovative & traditional designs because no one in the market sells them at this scale or offers a wide variety.
Be it bajot, wardrobe, sofa or bed, Woodsala’a range is different. It doesn’t just manufacture them to sell; it does that because there are very
few who can do this level of work at a good price. “We have three Level checking for each & every order. Under each department, each & every member of team woodsala knows what types of quality standards are required. In the End, It’s the customers who have made us & we try our best to serve them with our limited capabilities”, mentions Aayush. If customers take a look at Woodsala’s bajot range, they will find thousands of products in the company’s product portfolio where every product is different from the other. The company’s first and foremost priority while designing any product is to achieve something that feels classic and rich at the same time but it should also relate to the contemporary trends.
New trends in the industry indicate to become aware towards environment which have resulted in a completely new range of furniture that are totally made from reclaimed wood whereas there is whole market for 2nd furniture but people avoid using products which have been used by someone else. The demand is ever changing, the times are ever changing, and Woodsala is just trying to do what it can do best. It’s not possible for one company to adapt to each & every trend, as to reach a position is difficult but to maintain, it’s a much more complex & tough. “We are improving our offerings & trying to provide better products and services to customers”, mentions Aayush.
Standing Apart
The Expectation of each & every customer is simple and every business owner knows it, 'Its Quality & Price'. By looking at product one can easily see what benefit the product can bring to him or how it can improve the life or enhance the décor. It’s just simple science based on everyone’s need. Woodsala just tries to solve little problems by offering its services, be it bespoke customization. At the end of the day, customer should be satisfied with his purchase. That’s why not many offer polish customization but Woodsala take pride to offer them this facility as they want to match with their existing furniture at no extra cost.
Woodsala believes in providing the customer the best quality product that will last for many years and this desire evenly gets reflected in its price range
Woodsala’s e-Commerce website is very easy to use and it always wants to ensure that it provides the best customer experience possible. Any customer is able to shop by departments and categories and browse the company’s extensive product collection. Whether the customer needs a new chair for the living room or a stylish cutting board for the kitchen or any other kind of furniture for that matter, Woodsala can be completely trusted on the quality and design of any product. The company also offers a wide range of customizations on many of their products. Because of long experience in the furniture industry, each and every design speaks of skills and experience acquired. Another major aspect that the company takes care of is effective pricing. Woodsala believes in providing the customer the best quality product that will last for many years and this desire evenly gets reflected on its price range.
Future Projections
From the very date of inception until now, the company has changed its working, way of presentation, pricing structure & many other aspects of business operations keeping in line with the recent trends in the industry. Woodsala knows that there is still more to being a successful business but it is trying to learn and grow at the same time.
Woodsala thinks that the demand is ever changing, the time is ever changing and it is just trying to do what it can do best. As it’s not possible for the company to adapt to each & every trend, as to reach a position is difficult but to maintain it is much more complex & tough. Speaking of the future plans of the company, Aayush concludes, “We want to solidify our hold on e-Commerce market & to make woodsala a household name by revamping our website & launch of mobile app(s). We are also in the process of starting of our international journey".
.jpg "Overcoming the Hurdles of Scaling a Startup")
We use cookies to ensure you get the best experience on our website. Read more...
