Indian Mobile accessories market is expected to grow at a CAGR of 11.2 percent by 2028. Mobile penetration and increasing disposable income, rising urban population, and content consumption is going to be major factors to drive growth in India. Further, consumer behaviors are changing in 2022. Smart Indian customers are looking for new technology gadgets and accessories at affordable prices. Due to the rise of OTT and work from home culture, the audio gadgets now need better battery backup, good sound quality and better call clarity.
Understanding this growing need, WeCool has developed a process to check the quality and durability of products before going e-retail and offering stereo sound quality with longer battery backup, so that the consumer can watch their content without worrying about the battery life. WeCool offers trendsetter products with style, affordability and quality. WeCool’s key strength is to design smart gadgets in such a way that the young generation will love them and consider buying them as lifestyle gadgets.
WeCool has conducted comprehensive research on consumer behaviour in the personal audio
category. “As a result, we have identified the scope to introduce a few attractive products like Gaming TWS, ENC Earbuds and Headphones with Long battery Life and better call quality that meets the requirement of the Indian consumers,” says PG Sreenath, General Manager at WeCool.
Currently, the company has an in-house R&D and quality check team. Before going e-retails, the team ensures that its products meet the quality standards in terms of durability and features, so the consumer can receive products free from defects and meet their needs. “Our Manufacturers follow the popular methods like Statistical Process Control (SPC) or Six Sigma to ensure producing the high-quality products that meet the buyer's requirements,” adds PG Sreenath.
With Innovation, Running At The Forefront
After starting operations in India in 2017, WeCool has clocked exponential growth. And mobile accessories market is growing YOY CAGR of 11.2 percent due to increase in content consumption, income, smartphones and 5G technology.
WeCool has launched Innovative Lifestyle gadgets such as Moonwalk Series Earbuds and Selfie Stick S Series. WeCool Flagship Earbud models are Moonwalk M2 (ENC earbuds with Quad Mics) and Moonwalk M4, Gaming Earbuds with long battery life. Under the selfie Stick series, the company also recently introduced S1, S2 and S3 and all have a wireless remote and in-built tripod which is solving the common Indian consumer problem like online meetings, taking pictures while travelling, making videos etc. Compared to its competitors, WeCool’s products have a better design, touch, and feel. WeCool offers better quality products at an affordable price which has disrupted the market.
We Cool offers better quality products at an affordable price which has disrupted the market.
In the future, the company plans to expand its portfolio in the Indian market in two dimensions. The company will add different products to the portfolio in the current niche and also enter into new categories. “We also will explore more online opportunities by expanding to different marketplaces and we will foray into Offline business with strategic tie-ups and partnerships with Big retail Chain companies,” concludes PG Sreenath.
.jpg "Overcoming the Hurdles of Scaling a Startup")
We use cookies to ensure you get the best experience on our website. Read more...
