The animal industry, comprising 60 percent of the agricultural sector, stands as a linchpin in our economy. Recent reports forecast a staggering growth, with the country's total gross value expected to soar from 80 billion to an astounding 160 billion by 2032, emphasizing the remarkable potential of the animal market. Whether in traditional areas like livestock farming or innovative realms such as animal nutrition and wellness, the animal market offers a vast landscape for success.
Established in Bangalore in 2017 by Meena Kumari and Animal health experts, Vetonex has swiftly become a leading global player in animal health. Focused on utilizing advanced technologies and expert insights, the firm specializes in developing solutions that unlock the hidden production potential of various farm animals. From Ruminants, Poultry, Swine, and Equine, to Aquaculture and Companion Animals, the firm’s commitment to delivering the highest quality ensures increased profitability for farmers.
“Our company confronts a significant industry-wide challenge: the prevalent lack of customer awareness. Addressing this crucial issue involves tapping into the expertise of seasoned consultants who play a vital role in educating our customers. Our consultants bridge knowledge gaps by providing insights and personalized guidance, empowering farmers to make informed decisions about their specific needs. Additionally, our substantial team of highly experienced doctors, with over 35 years in the field, acts as invaluable resources, offering consultations that span from traditional backyard farming to modern commercial practices”, speaks Meena K umari.
A nother o bstacle i s the perceived high cost of products, which the firm has counteracted by prioritizing customer value.
Meena Kumari, the company's Managing Director spearheads the company, focusing on creating awareness and imparting knowledge to farmers in a scientific yet accessible manner. The firm’s approach involves initially presenting information in a structured, scientific way, followed by simplified explanations to ensure comprehensive understanding.
“We prioritize knowledge transfer through programs and collaborations with government training institutes, sending farmers for courses to enhance their expertise. Specializing in animal feed supplements, our flagship product, RAPIDGRO, is formulated by three expert doctors, delivering exceptional results in enhancing production through a unique combination of vitamins. Our liver tonic stands out for its distinctive formulation using actual vitamins that act as enzymes to boost liver function. Other products like VTX CAL’D, VTX BPLEX, and VTX SUPERLAYER further contribute to enhanced production in poultry”, says Bharat Kumar.
The firm’s continuous commitment to quality and adherence to the highest standards distinguishes it in the industry. Aligned with the European Medicines Agency's recommendations, Vetonex conducts meticulous testing at various stages, from formulation to bottling, using a two-tier approach involving both in-house and external Gulf labs—an uncommon practice in the field. Understanding the diverse needs of its customers is central to the company’s approach. Through an effective customer engagement strategy, Vetonex tailors its services to each client's specific requirements, delving into their operations, such as poultry or dairy farming, and assessing their future goals. Complementing this, the loyalty program, accessible through poulpet.com, offers free consultations, providing 24/7 expert advice.
Vetonex is not just feeding animals; it is nourishing a future where distinct approach ensures health, happiness, & prosperity for every creature it serves
Vetonex’s plans are centered on widespread expansion, aiming to reach every farmer across East, West, North, and South India. “Currently, we've established a presence in Oman, becoming the first company with an office in Muscat, managing relations with the Ministry and local retail sales. As part of our diversification, we are introducing pet products from Holland, produced in-house. A significant milestone in this trajectory is our recent contract with a major company in the South, wherein we are investing to manufacture and distribute pet products across the Gulf region and throughout India”, adds Meena Kumari, who is the guiding force of the company and likes to be labelled as Farmer Friend.
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