The domestic electronics manufacturing industry is expected to see 30 percent growth in the next fiscal to be worth nearly Rs.7 trillion, buyed by the government’s Rs.2.3 trillion policy push for self-reliant India. The value addition from local manufacturing units is expected to go up to 25 percent next year, from 18 percent at present. The government is aiming to grow overall electronics production in the country by 30 percent to over 6.9 lakh crore next year.
However, the global leading brands in the electronics market space offer their products of superlative quality in an expensive range of price making it difficult for a sizable portion of the Indian demographic to afford such products. This is where Varaa Electronics comes into the picture to deliver an extensive range of electronic products with the same commitment for quality standards as the international brands in a price competitive manner.
Over the last two years, Varaa electronics has been thriving as a manufacturing firm that specializes in electronic manufacturing, design, and electronic development for a wide range of applications and consumers. Currently they have their warehouses in Odisha and Maharashtra. After starting off as a distribution unit for LED TV of another brand, Varaa has now become an OEM establishment for electronic devices and recently
bought franchise partnership of Hyundai Batteries to bring in qualitative range of disposable batteries.
Quality Assurance
Varaa Electronics offers a diverse range of electronic products including torch, LED lights, power bank, walker head- set, earphone, mosquito swatter and SIM based landline phone. They use the same equipment and technology as the other popular brands when it comes to their LED TVs and install FPC motherboards in the TVs to ensure premium quality standard. Varaa designed their products especially for the Indian mass with affordability of price and quality of global repute. They paired up with (24)7.ai to ensure effective customer care service.
In urban areas, the technicians of Varaa’s service centre claim to resolve the issue within 24 hours and they reach the reported glitch within 72 hours to repair if it is a suburban space. Along with this, Varaa asks their distributors to instantly replace the malfunctioning bulbs as onsite servicing of bulbs cannot be performed. The Hyundai Batteries that Varaa provides ensure competency and are comparatively cost-effective among the batteries of leading brands in the market. Varaa used various social media platforms to the optimum level to promote their products as they started the venture of Hyundai Batteries during the pandemic. They have a turnover of Rs.2 crore last year and is expecting to reach Rs.5 crore this year.
Over the last two years, Varaa electronics has been thriving as a manufacturing firm that specializes in electronic manufacturing, design, and electronic development for a wide range of applications and consumers
Sudhir Kumar Tripathy, Director of Varaa Electronics adds, “We ask our distributors not to dump the defective bulbs and send them back to our warehouse in Bhubaneshwar so that we can fix the dispute and avoid wastage in every possible manner. We believe in nurturing the relationship we build with our clients, with utmost care, quality, trust and service of superior standard which is why they have grown confidence in us".
Furture Roadmap
Sudhir concludes, “We will be opening our next warehouse in Madurai. Soon we will start our distribution in Noida and entire Delhi as well. In the next five years, we are looking forward to reach the all 30 states of India. So, the aim is to expand across the country for the coming five years”.
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