Cannabis and Hemp have been gaining a lot of traction globally, with the voices for reforms to legalize its consumption and use getting amplified with more people understanding the beneficial impact of Hemp-based products in a variety of situations. Within India, the market for cannabis products is gradually growing, as awareness about the plant and its numerous health benefits increases.
However, there is still a long way to go. While legal compliance complexities surrounding every part of the cannabis plant dial down the progress of the industry, there is tremendous scope for growth. It is this opportunity that fuels Devanshi Deva Dhupad, Founder and CEO of Trugreen Agribiotech India, a Jabalpur (M.P.) based manufacturing company that believes Cannabis leaf extract can be the must-have in every home’s relief kit.
Establishing Trugreen Agribiotech
Devanshi was inspired by the position conferred to Cannabis leaves in Ayurveda, recognized as ‘Vijaya’ - and laid the foundation of Trugreen Agribiotech India in 2018. Other than increasing awareness about cannabis leaf extract and seeds, the company offers a wide range of products and services, specializing in the production of dry-cut sizes of herbs, essential oils, cannabis, and herbal extracts. It also excels in formulating and packaging ayurvedic and nutritional products while working with clients across the medical, pharmaceutical, food, and cosmetics sectors, among others.
Medicann, Trugreen’s cannabis leaf extract label, exemplifies Devanshi’s commitment to change perceptions and demonstrate the therapeutic potential of cannabis leaf, making it accessible to those in need across India - at a friendly price point. Extensive research into cannabis leaves, hemp, and their various applications reveal the critical role of the herb in alleviating pain and sleep disorders, while positively impacting neuromuscular health and mental well-being.
The passion to put in the work stems from Devanshi’s belief that Cannabis leaf extract belongs in the pain management section of every Indian family’s medicine cabinet. The company closely collaborates with other Companies/ Brands to understand their unique needs and develops products along with analytical methods and testing protocols to make sure the delivered products exceed client expectations.
Trugreen’s reputation with its clients has significantly contributed to its growth as a comprehensive product developer over the years. This strong reputation positions Trugreen perfectly to leverage its expertise. It provides premium quality cannabis leaf extract based products in various forms. Additionally, Trugreen offers necessary legal service and technical expertise to convert concepts to commercial products.
Technology Integration
Trugreen derives pure vijaya extract by amalgamating advanced technological processes, including Supercritical Fluid Extraction and Column Chromatography. These procedures collect the purest form of the product, minus the impurities inherently found in the plant. Since Cannabis leaf possession and processing is legally sensitive and restricted, Trugreen benefits from its license which makes it an authorized entity for products made with the leaf extract. Trugreen has set up a robust infrastructure to cater to its diverse clientele, treating every part of the plant with the utmost care, aligned with the specific guidelines provided by varied key departments.
Integrity, innovation, sustainability & customer centricity are the four pillars of Trugreen’s values
“SCFE (Supercritical Fluid Extraction) is a clean process, with pressure, flow, and temperature being key elements. It is one of the most advanced technologies for herb extraction globally. While we have no control over the raw material provided by the State Excise, we leverage technology to its fullest to benefit the industry in India. We maintain a fully equipped lab with defined quality control measures and advanced technology to ensure quality and reliability. Our company’s strength lies in the experience and expertise of our seasoned and dedicated experts, regardless of the company’s age”, explains Devanshi.
Trugreen’s state-of-the-art facility is also suited for performing processes such as solvent extraction and steam distillation for herbal extracts and essential oils, in addition to drying, cutting, and sizing services for herbs. Dedicated to continuous improvement, the company leverages collected lab data to continuously monitor and improve its processes, optimizing extraction methods, and refining formulation. Moreover, the facility is equipped with multiple formulation and packaging lines to serve the varied supply-chain needs of verticals, like medical, cosmetics, or nutritional – where the cannabis leaf extract and seeds are key ingredients. With a huge storage facility at its disposal, the firm effortlessly caters to big orders as well.
Future Roadmap
“With the ideology of ‘Plant to Product‘, Trugreen has integrated a full-fledged unit for products formulated with Cannabis leaves, seeds, and herbal extracts. The Supercritical Fluid Extraction Unit extracts the desired compound from herbs without any residue of solvent, in an eco-friendly way. The plans are to improve upon this in the future while striving to be environmentally positive – and establish a global presence where a diverse range of customers get solutions that meet their unique requirements. The company is committed to generating creative solutions that benefit end users while conducting business in a transparent and honest manner.
The confidence of success lies in Trugreen’s ‘Cannabis for India’ belief. Devanshi and the team understand the importance of cannabis leaf-based products as a household staple for pain management. They are creating awareness about the effectiveness of cannabis leaf-based products on other ailments that plague individuals, and are vocal about the potentially harmful side effects of medicines that people take every day to keep small niggles under control. The company is ramping up its research initiatives and doubled down on its efforts to continually improve and innovate production methods. As ‘Cannabis for India’ gathers steam, hope is that the increased public support leads to informative research on the effects of cannabis leaf extract - empowering India to get the most of the leaf that scriptures espouse as ‘divine’ in its abilities.
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