India is considered the birthplace of Ayurveda which is inscribed in the Hindu religious text of Atharvaveda. However, with increasing globalisation, affordability and complicated usage of ayurvedic products have become a problem.
Coming to the first problem, The company observed a lack of Tech in FMCG space to make product usage convenient and improve customer Ayurvedic Experience. Complication of using Ayurvedic products in a right way and lack of technology is pushing the customers away from Organic products. Tru Hair & Skin wanted to develop Ayurvedic products that are easy and convenient to use as this is what was refraining the customers from reaching their hair goals organically and how they ended up using products that contain harmful chemicals, causing more harm than good.
Post covid, when Tru Hair & Skin observed a momentum for clean products that are free from sulphates and parabens it decided to open the doors of accessibility to customers by providing quality ayurvedic products at an affordable price. They observed that though customers are aware and willing to use clean products, they are forced to use products loaded with chemicals to save some extra bucks.
So its team of ayurvedic doctors and dermatologists figured out a convenient and hassle-free way to help customers have the best of traditional remedies without any fuss. “Our core objective is to provide clients with the greatest Ayurvedic-tech experience possible by integrating
ancient science with modern technologies and ensuring they enjoy the benefits of affordable luxury. Our entire product range is sulfate, paraben, LLP, and cruelty-free, with the best prices to fit our client's needs", emphasizes M. S. Harsha, Founder.
Operational Excellence
Keeping their mission in mind, they launched their 1st product “the Tru Hair Oil which comes with the world's first patented Ayurvedic Oil Heater.” It has an auto cut-off technology and switches off automatically after reaching the ideal temperature of around 65 degrees in about four minutes. The response to this innovative product was so powerful that they were able to acquire 1Lakh+ customers in three months.
Post that, the company connected with a few customers and figured out an important insight; ‘people are not aware of the right ingredients for their hair and are confused about which product to buy to be able to get actual results.’
“We also realised that the root cause of hair problems faced by people differ individually. This is why our Ayurvedic doctors have developed an algorithm that allows customers to identify the set of right ingredients for their hair based on their demography, hair type, and body type. Simply take the Tru Hair 3-Factor Hair Analysis that allows us to study the principle cause of customer hair problems and offer the right products from our hair care range, including a personalised natural hair supplement that is suitable for you”, mentions the Founder.
The Tru Hair Oil which comes with the world's first Ayurvedic Oil Heater
Conclusion
Ayurveda stands for the wellness of our body, mind, and soul, which means internal health is as important as external. That is why they now have a range of 16+ products. From hair oil with a heater for topical application to personalised natural hair supplements for fulfilling the nutritional requirements from within. After this success in Hair care, the company is coming with its own innovative Skin Care range to disrupt the market by making the skincare more affordable.
“We also believe in giving 5 percent of every purchase made on our website to rural girls' education. It makes us happy and satisfied to be able to contribute towards a good cause. With the same 'giving makes us happy' philosophy, we tied-up with Humanity Foundation of India to tackle the Menstrual Hygiene problem faced by many women in India who can’t afford the rights for basic sanitation. This Diwali we are launching a campaign of 'Buy 1 & Donate 1 campaign' where every time customer buys one Menstrual Cup they will be ddonating one Menstrual cap for other women in need", concludes the Founder.
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