Given the opaque, fragmented and localized mandis in India, consumers need price transparency and ease of doing business, along with reliability. Marketplaces provide these customer nuances and the Agri industry is no exception. Agri marketplaces, going forward will create an ecosystem to empower farmers and catalyze Agri exports from India. Indian farmers will finally be getting what they are due.
Global cues have driven up commodity prices across the board. This, along with a very dormant Agri Industry and aggressive government initiatives, gives us the confidence that there is a lot of opportunity to digitize the space. Technology will benefit the entire supply chain right from crop inputs to cultivation techniques to distribution.
Tradebridge is positioned as a full stack, AI-driven, B2B e-Marketplace for non-perishable Agro- Commodities. It provides farmers, processors & importers seamless access to millions of retailers & wholesalers across India, thereby eliminating multiple layers of intermidiaries. Our customers see a lot of value in
price transparency and timely delivery of high-quality produce. Customers also see great value in organized credit (to improve overall working capital efficiencies) and other value-added features like transit insurance, warehousing, power to negotiate through bidding and e-auctions. In order to make the buying journey as pleasing and seamless for our customer, we have broken down each expectation and created solutions for everyone. We help farmers, FPOs, processors, importers increase realizations by elimination of middlemen in the system. Every vendor puts in an expected price for each SKU. Buyers can view prices for said SKU across multiple vendors thus creating price transparency.
We have supply chain tie-ups with all major carriers and warehousing partners, PAN-India which enable us to adhere to minimal TATs and ensure damage and pilferage free delivery to the user.
Our vendors have to strictly comply with SKU quality parameters to ensure that the buyer gets exactly what he/she ordered. The platform encourages vendors to upload live images and videos of the product which are displayed after approval.
A Full-Stack Marketplace
We have built an AI-driven module to pair buyers and their closest and most cost-efficient vendor, depending on buyer preferences. We have automated the supply chain to make logistics and TAT more efficient and streamlined. We provide users with industry analytics, market insights and consumer buying trends. We have bidding and counter bidding options for users, aligning them with a real market¬place experience. We enable our vendors to advertise and showcase their brands to our community of buyers.
Digital penetration in the Indian non-perishable Agri commodities market is currently at 0 percent. We expect this to increase to the median Indian online penetration average which is between 5-10 percent. The nonperishable Agri commodity B2B market is close to Rs.10 lakh crore. Digital penetration, in the near future, can reach Rs.1 lakh crore. We plan to take most of this online shift and grow our digital footprint across India. We intend to continue sourcing directly from farm and strengthen and leverage our relationships at the grower level.
“Our key focus is to empower our farmers: to be able to manage inventory and pricing. Market rates of Agro-Commodities should not be dictated by localized intermediaries. We plan to connect every farmer with each remote part of the country”, concludes Sameer Bhanushali, Founder, TradeBridge.
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