There's no doubt in the fact that India is on the brink of a massive EV revolution. Right from cycles, to mopeds to motorbikes & now electric cars; all major transportation mediums are rapidly shifting from petrol and diesel to electric. Masses too are actively ready to adapt to this new-age technology. However, there are still several barriers that discourage consumers from switching to electric EVs. Lack of knowledge, misconceptions around the segment and underdeveloped infrastructure are some of the reasons why Indians are still on the fence about buying electric two-wheelers and four-wheelers.
Based out of Ahmedabad, Svitch Bikes is an electric bike brand that's on a mission to solve the last-mile mobility problem in India. The brainchild of Raj Patel, the brand is perennially working to make the switch to electric vehicles an easy and convenient experience.
Founder Raj mentions, "The electric vehicle market in the country has explosive potential. People are slowly preferring personalized commuting instead of mass transportation so an electric vehicle fits in perfectly as a much more convenient mode of transport. However, switching to an EV is a lifestyle change and commitment. And with Svitch we are promoting a way to beat the sedentary lifestyle. We at Svitch have also worked to make
the transition easy by giving our clientele a descriptive, articulate briefing of the whole product & how one can maximize range."
An EV for the New Generation
With a mix of athleisure and luxury, Svitch Bike is positioned as a premium lifestyle automotive brand in the electric vehicle startup market. Conceptualized for an elite niche crowd of Genz & millennials, Svitch aims to target its product range towards the educated intellectual demographic as their biggest end users.
Designing a bike for the new generation, the brand has paid great attention to detail with quality control and R&D as well as CRM. Raj Patel says, "We have a dedicated R&D & QC team working round the clock to make sure of every possibility right from the 250W Motor to the Lithium-ion battery. The customer’s safety & security is of paramount importance to us.
We’ve added many layers of QC into the whole process. I test-ride every fresh batch of stock even before my boys do. If a customer has a bone to pick with us, we have a dedicated Customer Relationship Management (CRM) team to serve the customer post the sales."
The market has explosive untapped potential & if one plays their cards right, it can earn EV manufacturers a fortune
Building An Electrifying Future
Though Svitch was established in 2019, just before the pandemic, the brand has managed to make an impact in the segment in a short span of 3-4 years. From one dealership in Mumbai in 2019 Svitch has grown to more than 120+ dealerships/distributors across the country. Now their client base has expanded from domestic to international markets in countries like Australia, Netherlands, UAE, USA, Russia, Canada, and more.
Shedding light on future growth plans for the firm, Founder, Raj Patel mentions, "I see the entire market going electric with EVs superseding the petrol/diesel market. The market has explosive untapped potential & if one plays their cards right, it can earn EV manufacturers a fortune. For Svitch Bike we plan on grasping a stronghold over the whole South Asian subcontinent whilst establishing dealership & distributorship touch points across the globe."
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