Since ancient times, many individuals have embraced the advantages of Ayurveda. With rising knowledge of the negative effects of chemicals, there is a preference for natural items that are chemical-free. Due to this, Ayurvedic goods are becoming more and more popular in sectors including personal care, food processing, and immune boosters. According to the latest analysis from IMARC Group, titled “India Ayurvedic Goods Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2022-2027”, the Indian Ayurvedic products market was worth INR 515.5 billion in 2021. The Ayurvedic product market in India is also thriving because of the increasing demand for all-natural and organic remedies. E-commerce innovations and the rise of online delivery mechanisms also contribute to this expansion. Looking at the shifting trend towards advanced Ayurveda, various companies have chosen this field, and Sutatva Ayurvedic Products is one such brand leading the way in this sector.
The company practices natural Ayurveda which means it uses only natural preservatives. It is committed to customer satisfaction, transparency, and quality products delivery on time. “People are no longer content with second-rate products or services; instead, they are on the lookout for those that provide something truly unique and chemical free. The majority of buyers are prepared to pay a premium for uncompromising quality. They are well-informed, have strong opinions, and demand to be catered to individually. At Sutatva, we are very clear about our objective, we work on the principle of making remedies without chemical preservatives.
As an Ayurvedic brand, we pride ourselves on being completely chemical-free, following the Ayurvedic philosophy - ‘What cannot be consumed should not be applied!’ Our herbs are naturally cleaned under the stringent supervision of Vaids with a definitive curing time. People have been accepting Ayurveda as a way of life as opposed to being an alternative. As a team, we reckon that sentiment and segment our products on authenticity and purity”, briefs Neetu Singh, Founder, Sutatva Ayurvedic Products.
Sutatva Ayurvedic Products have a wide range of services and products under one roof. The products are made out of edible components of nature like herbs, bark, shrubs, and roots that are safe for well-being. The company provides various products range under different taglines which include Hair Care Products, Skin Care Products, Herbal Cosmetics Products, Herbal Face Pack, Lip Care Balm, Moisturizing Products, Sun Protect Solutions, Conditioners, Herbal oils, and so on. The raw materials are sourced from defined organic farmers, sun-dried or shade dried depending on the product that is being made, produced, and bottled under keen eyes, lab tested and Ayush certified.
Sutatva Nature Care is Ayush and GMP-certified. We own state-of-the-art infrastructure, including a steam distillation facility and oil extraction setup, so we can supervise the production of our Ayurvedic products. “As a founder, I've seen family elders choose natural cures instead of western medicine. Sutatva started as a small company initially providing care-related products to friends and family with acne, dandruff, pigmentation, and sinusitis. The success of the initially applied knowledge motivated me to start the company which provides advanced natural care and medicinal products”, says Nitin Choudhary, Co-Founder, Sutatva Ayurvedic Products.
The myriad team is extremely experienced in terms of research and development that embodies Ayurvedic practitioners, herbalists, and natural chemists who formulate the products. They are experts in wellness and an ayurvedic medicinal product that ensures good health. The company is to make Ayurvedic proprietary medicines that focus on mental well-being, women well being, and the Immune system, to begin with, certified by the Ministry of Ayush. The company always worked on the quality control part and maintains its working principles. It is associated with the ministry of Ayush, FSSAI, and has been appreciated as being a 100 percent ayurvedic and eco-friendly company. The company started in Jaipur and now it has expanded its services not only in India but also around the globe which includes North America, Europe, Asia or Australia, and so on.
Future Roadmap
People all across the world are embracing alternative treatments, with India leading the way. In reality, India has bestowed upon global Yoga and Ayurveda. The literal meaning of Ayurveda is ‘the science of life’, and it operates on a holistic approach that heals from the ground up. As a brand, the company strives to maintain ayurvedic core traditions through authentic methods that are easily applicable to modern lifestyles. With integrity and honesty, the organization hopes to be among the top contenders for true ayurvedic wellness cures in the future. The ayurvedic pharmacy is also coming up with many Ayurveda wellness products in the future.
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