In recent years, India's packaging industry has undergone a transformative shift from plastic to paper products, driven by government initiatives for sustainable development and global policies like Extended Producer Responsibility (EPR) compliance. Sustainable packaging solution providers are at the forefront of a transformative movement, reshaping the packaging industry and influencing corporate practices. In this evolving landscape, Sreelakshmi Superpack takes a unique approach to contribute towards sustainable packaging.
While the conventional perception of sustainable packaging often revolves around brown paper cartons or kraft paper carry bags, the company focuses on an often overlooked yet sustainable option – rigid boxes. Rigid boxes, made from Kappa board, are highly durable and robust, with an extended shelf life. Their high retention value and recyclability make them a sustainable packaging solution with limited environmental impact. Specializing in the manufacturing of rigid boxes, Sreelakshmi Superpack employs a sustainable approach, utilizing recycled board and paper, coupled with effective waste management practices.
“At Sreelakshmi Superpack, our foundation rests upon three core principles: simplicity, superiority, and sustainability, guiding our growth in the industry.
These values directly address common challenges faced by clients. Firstly, we understand the cost concerns associated with sustainable packaging.
To alleviate this, we customize our products to accommodate economic limitations while maintaining our commitment to sustainability. Secondly, the misconception of limited material options is challenged by our focus on rigid boxes, offering extensive customization possibilities that surpass conventional alternatives”, speaks, Adithi Ravi Prakash.
Lastly, the firm seamlessly integrates customization and branding with sustainability, debunking the notion that sustainable materials limit visual appeal. At Sreelakshmi Superpack, the firm tackles industry challenges through operational excellence, cutting-edge designs, and a steadfast dedication to balancing environmental and business objectives.
The company’s infrastructure is bolstered by a semi-automated setup, integrating cutting-edge technology and machinery. Complemented by a highly skilled team proficient in handcrafting rigid boxes and various paper packaging products with precision, Sreelakshmi Superpack ensures topnotch quality. Partnering with trusted vendors supplying sustainable raw materials like recycled Kappa board and paper, the firm prioritizes ecofriendly alternatives. Stringent quality checks, both during procurement and before client delivery, are ingrained in its processes, reinforcing a dedication to delivering stringent quality, a fundamental belief the firm never compromises.
Established in 2015 by Anuradha HS and Ravi Prakash HK, Sreelakshmi Superpack fills a market void for accessible sustainable packaging. Catering to a diverse clientele, from large corporations to inventive startups, the firm’s mission is to provide smart packaging solutions that are economic yet attractive. Anuradha’s financial expertise as an ex-banker, bolstered with corporate-training and organizational skills, and Ravi's 30 years of experience as a consultant in the printing and packaging industry formed a seamless collaboration, and laid a robust foundation for the company.
“In 2022, I, Adithi, with a background in Media Studies decided to join the company, to bring in a fresh, youthful and renewed perspective, contributing to our identity as a women-led enterprise. Currently having a 70 percent women workforce, we aim to be India's first fully womenoperated packaging company, embodying innovation, inclusivity, and a commitment to sustainability”, says Adithi Ravi Prakash.
Sreelakshmi Superpack’s ambition and drive fuel its commitment to improve consumer relations, transforming brands through innovative packaging products, and expanding its reach. “We aspire to penetrate diverse consumer markets by continually revising our strategies and focusing on enhancing consumer experiences. With plans for rapid growth over the next five years, we envision a 100 percent women-operated packaging company, aligning with our company's vision”, adds Adithi Ravi Prakash. With a vision to be a global provider of premium, customized, and economically viable packaging solutions anchored in design simplicity, quality superiority, and sustainable practices, the company is dedicated to escalating its business capabilities through environmental-first practices.
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