When we speak of India, dairy has been playing a significant role in numerous aspects including cuisine, culture, religion, and the economy as well. The growth in the dairy industry can be attributed to growing population, increase in the in-come level among others. Milk products are segmented by product types like full cream milk, toned milk etc and also segmented by price but there is limited segmentation on milk packaging.
Large section of milk is sold in plastic packaging. Regardless of income levels most of us buy milk in plastic packaging. As milk is the one of the most important household products that is needed in our daily lives, the consumers expect it to be pure, and of highest quality. Consumers lean towards products that give them overall value for money that gives best milk in best packaging material.
Focusing on providing customers with pure cow milk, South Ville Maelk is one of the premium and aspirational brands in the industry that is flooded with similar looking brands. It has been offering cow milk that is nutritious and tasty with a direct-from-farm to door-step model. The milk is packed in recyclable glass bottles as they believe that milk tastes best when packed in food grade glass bottles as glass bottles don’t transfer foreign
scent and taste into the milk. Secondly, being a thicker walled and heavy glass bottle, it retains freshness and nourishment of milk during its journey from the farm to a consumer’s home. The company has been enabling easy online ordering, billing, payment with top-notch service deliverability.
“We focus on the entirety of operations, right from milk production, pack-aging, distribution on time delivery, and easy payment solutions. We have our quality checks perfectly placed at the production site and have regular evaluation of distribution cycles to ensure that the expectations of the consumers are met to its optimum. We focus on a 360-degree view of all the services that we provide to our customers,” high-lights Naaiyar Jaffri, the Co-Founder of the company.
Ensuring Quality
If we delve into the quality of the products, the milk comes from the Holstein Friesian cows raised at the farm that are fed chemical-free green fodder. The milk is pasteurized, lab-tested and bottled on the farm. Completely untouched by human hands, the milk is meticulously packed and sent for delivery in climate-controlled vehicles. Since it’s pasteurized, the milk can be consumed right away or stored in the fridge with-out having it to be boiled. Furthermore, to ensure the superior quality of the milk, it is packed in a high-end thicker glass bottle that is chic square shaped and is made of food grade glass sourced from leading glass manufacturer.
South Ville Maelk focus on a 360 - degree view at all the services that they provide to the customers
“Recently, we introduced ghee and it's been doing considerably very well. And in coming months, we will be adding curd, paneer and other products in our product portfolio for our consumers. Once again, the focus will be entirely on the quality of the product so as to meet the high standards of our customers’ expectations,” states Naaiyar.
Going forward, the company is focusing on expansion. They are planning to expand their reach across Faridabad and Noida, hence covering Delhi NCR region to start and to grow accordingly. Due to their competency in the field, and their passion towards offering best-in-class dairy products, South Ville Maelk has had a significant organic growth with many of its customers recommending their friends and families in these locations.
.jpg "Overcoming the Hurdles of Scaling a Startup")
