Consumers in India have started paying attention to their health, the quality, and the nutrient content of the food they eat. Due to health concerns, consumers are gradually shifting towards organic food, which is giving a boost to the organic food market in India. The rising demand for organic food could also have something to do with the rising demand for wellness.
With this, consumers are seriously focusing on the purity of food that is free from preservatives, coloring, or other additives, or should be cultivated without the use of chemicals and fertilizers. Also, one should keep in mind that organic also means the way farmers grow and process agricultural products. Finally, the food packaging should be robust to protect it from tampering or contamination from physical, chemical, and biological sources.
Perfectly understanding the aforementioned parameters, Simply Jaivik as a certified organic food manufacturer and processor has been consistently focusing on procuring grains and other products from certified organic fields and farmers to offer the most genuine and healthy food products in the market today.
The company has been offering all types of quality
driven organic rice, flours, pulses & beans, spices & condiments, oils & ghee, superfood, dry fruits & nuts, herbs & Ayurveda tea among others. Apart from these, they have developed a high-protein Quinoa Multigrain Khichdi mix, which is very healthy for growing kids, enabling weight loss and muscle building.
Goodness of Organic
“Currently, we are selling our products on online platforms i.e Amazon, Flipkart, Krismart, and Ofliv Organics. Very soon, we will also be available in physical stores for our customers. Since our other companies are present in Thailand & Dubai already, we will be focusing on the export segment by the end of this year,” highlights Nishant Maheshwari, Founder, Simply Jaivik.
“There are many types of farming techniques and methods that are popular among Indian farmers. Currently, we are using Crop rotation process farming. Crop rotation involves planting a sequence of different kinds of crops in a location over a number of seasons. Rotating crops helps maintain or improve soil health, soil structure, nutrient levels and maintain or increase the productivity of the farm over time,” he adds.
To make the products more sustainable, Jaivik focuses on reducing wasted/scrapped/reprocessed material, eliminating retail packaging, and decreasing the number of materials
Sustainable Approach towards Product Deliverability
Simply Jaivik’s team visits their farms to check crops conditions and farming processes at regular intervals. And to make the products more sustainable, they focus on reducing wasted/scrapped/reprocessed material, eliminating retail packaging, and decreasing the number of materials. Also, all the packaging materials are made of recycled materials. Going forward, Simply Jaivik is planning to expand its product range to offer more varieties of nutritionally rich and healthy foods for the masses.
“Today, it has become imperative that the people should invest in one’s health and follow a healthy lifestyle. It's high time that everyone needs to make organic food the most integral part of their daily diet and say goodbye to chemically processed and adulterated food,” concludes Nishant.
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