The Indian culture boasts of ancient alternative natural therapies owing to which essential oils are now making a significant comeback today. Markets are opening up to innovative products, consumers are becoming more label-conscious, and there is a specific boost for creative, young entrepreneurs and home-based brands in India. Consumers and the general crowd are becoming conscious and aware of their health- emotional & physical, alternative therapies, methods of relaxation and self-care, creating a demand for organic, clean, plant-based products.
The population in big cities is slowly but steadily embracing veganism, opening doors for plant-based products, aka essential oils. Conceptualized during the COVID-19 pandemic, Simaura is an Aromatherapy brand for overall well-being that it caters to, with its plant therapy essential oils and self-care products.
Organic essential oils come in the category of niche products, and currently cater to a small segment of society. There are numerous uses of essential oils, and vast information is available
around it which can also be overwhelming, hence having the appropriate sources to impart education on essential oil usage is necessary for the product to do justice to its user. This industry requires product quality checks, standardization, the proper licenses & marks, a lot of awareness, product information, and education on safe usage.
“Simaura is a wellness brand, neither skincare nor beauty. We strive towards the balance of mind, body & soul, which we aim to achieve through Aromatherapy for selfcare, relaxation, and everyday wellness. Simaura has a 5-Step checklist on 'How to Find Quality Essential Oils’ to provide appropriate knowledge to the consumers”, says Simran Jain Giria, Founder, Simaura. “Today, despite being in a category of niche products, we’ve managed to grow a customer base from all tiers of cities and towns in the country”, adds Simran. Simaura started as an Aromatherapy blog on Instagram where they spread awareness and education on the benefits and use of essential oils.
Over time, they started creating custom products for family and friends which has now converted into a passion-fueled aromatherapy brand that creates products for everyday health concerns. Simaura has gained a family of 500+ conscious consumers who value and understand the importance of physical, mental, and emotional health within eight months with only organic reach. Simaura has been featured under the ‘StartUp Watchlist’ in the New Indian Express newspaper. The firm was also the only handpicked wellness brand in India to present itself in the first edition of the Pravaas Music festival organized by the Scindia family at the Gwalior Palace.
Simaura is working on creating an community PAN-India, where people can discover more about aromatherapy
Simaura is working on creating an community PAN-India, where people can discover more about Aromatherapy. The company wants to enter the gifting segment where it can curate sets, hampers and gifts for various concerns, and become the go-to thoughtful gifting brand. In coming times, Simaura also wants to become an over-the-counter part of wellness centres and plans to take the brand overseas. In the long run, it also dreams of opening an experience centre.
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