Owing to environmental and health concerns, more and more customers are leaning towards reusable and eco-friendly items since they are healthier and don't leave any carbon footprint. Having said that, customers also want eco-friendly products to be of value for money. They also want assurance that the items are sourced responsibly and fair price regulations are used.
Creating a market for these eco-friendly and Indian reusable items, SilkyKraftz has been dealing with sustainable Indian-made items which are handcrafted from eco-friendly leather, bamboo, jute, metal, terracotta, and fabric materials. The products are handmade by local artisans and are not only durable, eye-catching, and exclusive but are also value for money that is being invested. SilkyKraftz has been catering to customers in both B2C and B2B segments all over India and across the world including the EU, UK, Australia, and the USA. Many of the customers are repeat customers due to the authenticity of the products.
“Our journey has been exciting and fruitful. Our efforts to create an eco-friendly market have been recognized by a number of institutes, wherein, we have been featured in many journals for our efforts,” says SampurnaGanguly, Founder at SilkyKraftz.
Offering a Gamut of Eco-Friendly Products
The company has been manufacturing a whole gamut of products which includes hand-tooled pure leather storage boxes, jewelry cases with floral and animal motifs, pure hand-tooled leather purses, handicraft items made with terracotta, bamboo tray and Indian cork, jute bags with Indian design, Indian designer T light candle holders, Kantha Stitch patchwork pure silk stoles, wooden key ring holder, return gifts for housewarming and wedding, among others.
“We consider our digital marketing and technical team to be an asset. Also, the main target audiences for the green products are environment-conscious customers (including the millennials). These customers are very much aware of the negative impact of carbon footprints. Our support personnel is very much active via Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and Pinterest idea pins. Our store is also registered in Amazon Brand Registry. We are constantly spreading awareness about the significance of our products in one’s life,” explains Sampurna.
Ensuring Customers are Fully Satisfied
SilkyKraftz is known in the market for its fast delivery time all over India and across the world. Customers can order products at the convenience of their homes themselves. Also, they have been providing the best products with a wide selection and choices at the most reasonable rates. The company has been working with award-winning artists who have their own team which ensures perfect finishing and artistry. With a dedicated help desk, the company offers prompt services with an easy refund and replacement policy. Furthermore, SilkyKraftz focuses on green packaging such as reusable paper, cloth, or jute bags to ensure no plastic is used whatsoever.
“Currently, we are focusing on international exhibitions and marketing. We have also been a part of the ICC International Virtual Expo on Handloom, Khadi, and Home Textiles for Scandinavian Countries in Europe. In the coming days we will strive to bring more sustainable and exclusive products to all and together we all will make the world a much better place to live in for the future generations,” concludes Sampurna.
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