Over the past few years, the hemp clothing industry in India has been growing at a steady rate due to increasing consumer awareness about sustainability and environmental concerns. Hemp fabric’s durability, breathability, and antimicrobial properties have made it popular as an eco-friendly substitute. Moreover, this sector has been boosted significantly by major regulatory changes including relaxation of laws governing hemp cultivation. Recognizing its economic and environmental benefits, the fashion industry has grown more open towards hemp clothing, and many top celebrities and influencers support its use.
Nonetheless, customers consistently mix up hemp fabric with linen without recognizing that it is much more comfortable, softer and breathable, thus making it challenging to justify the premium price and limited availability further fuels customer apprehension. Shibui is a pioneering brand in the Indian fashion industry, introducing 100 percent hemp clothing to consumers over the past four years. It is an environmentally friendly fashion brand known for spinning out minimalistic, contemporary, versatile designs derived from Japanese aesthetics of simplicity and beauty.
Since its inception, Shibui has been at the forefront of the sustainable fashion movement, pioneering the use of hemp fabric in women's clothing. Despite perceiving hemp clothing as costly, the firm maintains competitive pricing to encourage consumers to experience its health and comfort benefits.
Overcoming supply chain challenges, the company's seasoned expertise ensures efficient management with vendors and timely delivery worldwide. Quality remains paramount, with a meticulous selection of hemp fabric suppliers and rigorous testing for durability and colorfastness. This dedication has earned its customer trust and satisfaction, marking significant milestones in its journey towards eco-friendly and sustainable fashion leadership.
Shibui is a pioneer in sustainable fashion, offering a diverse range of hemp clothing for men and women. The firm’s collections prioritize comfort, durability, and eco-consciousness, catering to various occasions and preferences. Beyond ready-to-wear options, the firm provides customization and personalization services, tailoring garments to individual preferences, from color choices to design alterations. The brand is committed to inclusivity, offering all-size-inclusive clothing and ensuring sustainable fashion is accessible to individuals of every size. “With a focus on fair trade practices and unique, tailored offerings, Shibui stands out as a leader in the sustainable fashion industry”, says Sonal Agarwal, Co-founder.
Shibui pioneers sustainable hemp clothing, offering customization & inclusivity, prioritizing fair trade practices & timeless elegance
Redefining Style with Sustainable Hemp
Shibui sets itself apart in the hemp clothing segment through a steadfast commitment to sustainability and ethical practices. Beyond utilizing hemp as a sustainable fabric, the company enforces eco-friendly practices throughout its operations, prioritizing fair labor across the supply chain. Founders Sonal and Neelabh personally engage with customers, imparting knowledge about hemp clothing's benefits during offline events, fostering a hands-on approach rooted in ethics. Educating customers about sustainability is a cornerstone of Shibui's ethos, achieved through various channels like their website, social media, and responsive customer service. The firm gathers feedback to address concerns, ensuring personalized attention. Sonal's expertise in collection curation and design and Neelabh's financial acumen, drives the company's growth strategy. The team's collaborative efforts, including the master and kaarigars, are vital to the company’s success, reflecting a harmonious blend of craftsmanship, sustainability, and customer-centric values.
Instead of focusing on introducing new collections every 45 days they only launch a maximum of two collections per year, making them the real slow fashion brand. Emphasizing timeless elegance and versatility, the brand aims to cater to diverse occasions, from casual outings to formal gatherings and festive celebrations, ensuring sustained growth and customer satisfaction.
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