The market for industrial design services is expected to expand at a compound annual growth rate (CAGR) of 5.20 percent from $47.5 billion in 2023 to $75.6 billion by 2032. Businesses are increasingly integrating design into their value chain. In the ever-evolving landscape of industrial design service, the role of experience design is becoming increasingly pivotal. Design service companies must create their offering aligned with the business goals and have the task of evangelizing the business value of design.
Based out of Pune, Maharashtra, with its beginning in 2001, Sarg was formally re-established in 2019 and specializes in the niche sector of experience design for transport. Led by Yogesh Dandekar with 25 years of industry experience, the studio pioneers in enhancing passenger experiences and accessibility. From Airports to Metros, Railways systems to Buses, and even Last-Mile connectivity, Sarg can deliver solutions to build better experiences.
Positive Multidisciplinary Design Approach
Sarg Design Studio is a multidisciplinary team delivering engaging Narrative experiences, intuitive Wayfinding signage, impactful products, and iconic art. What sets Sarg Design Studio apart from the rest is its philosophy of working for a larger impact, for the greater good with a strong foundation in Service Design. The journey began with leading the team that developed wayfinding signage for the Delhi Metro.
"Our design intervention spans offline/ online from the moment a passenger decides to travel, encompassing online bookings, station architecture, amenities, and even the onboard experience. By prioritizing user experience, we create services that are intuitive and responsive to the real-world challenges faced by commuters," informs Yogesh Dandekar, Founder of Sarg Design Studio.
The team at Sarg Design Studio comprises architects, engineers, product designers, graphic designers, UX designers, and project managers. The firm aims to foster value creation for People, Profits, and Planet using creativity, a process-driven approach, and constant collaboration with clients. The team places a high priority on understanding the client's trajectory and long-term goals to provide value-generating design solutions.
Sarg has established a Railways design center. Its team can design varied touch points like station architecture, onboard experience, rail coaches, catering services, ticketing machines, furniture, wayfinding, and digital interactions with the goal of improving travel experience. “Sarg, through research has identified 10 principles to build user-centric transport solutions. Among the principles are studying user personas, user journeys, and touch point identification, creating a differentiated value proposition,” explains Yogesh.
'Sarg' signifies the act of creation & unfolding a chapter of a larger narrative. We value precise requirements, and create & deliver tailored solutions by working closely with our clients
Sarg Design Studio has developed thorough processes to improve customer experience at various touch points. The firm has developed special tools such as a Service Design Framework to understand client’s businesses, operations, and end users. "To start with, we determine the concept via workshops followed by lateral exploration. We also use standardized templates and processes to create designs customized for each customer," Elaborates Yogesh.
The Robust Way Ahead
Sarg Design Studio has experienced steady growth with an average rate of 12 to 18 percent per year. The studio's portfolio includes diverse projects such as the design of a Sleeper coach for Vande Bharat, art and sculpture in Goa, a board game ‘Mission Mangal Yug’ as merchandise for ISRO, and Brand and Style guidelines for Maha Mumbai Metro. Our ongoing international projects are evidence of the studio’s dream to create a global footprint. We look forward to becoming one of the well-positioned and versatile companies in the design industry by retaining our current clients and focusing on growth strategy by entering new markets,” concludes Yogesh.
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