Urban population growth, evolving consumer behaviour and economic development has catapulted the establishment of new industries and organizations in the past two decades. Even though the pandemic slowed down the growth for a bit, Industry sentiments are now strengthening and gearing up to witness renewed energy. Post pandemic there has been an evolved understanding around the need and importance of personal protective gears across industries, leading to sudden growth of personal protective equipment market in India.
Based out of Bangalore, SafeKraft is a protection equipment manufacturing equipment company that has been striving to produce state-of-the-art, quality gears. With a focus on conforming to the highest quality standards, SafeKraft products adhere to latest designs & are economically priced.
Talking about the personal protection gear market and the promising opportunities at offer, Zulfikar, Founder & CEO mentions, “The personal protective equipment market is developing at a fast pace & we shall soon witness rapid growth. With increased awareness due to various factors like trade shows, on-site demo’s, product promotions by manufacturers of safety appliances, and increased push of PPE usage by MNCs, and more. Awareness & availability of information are also one of the driving factors.
We at SafeKraft are striving to build a brand that competes with the best and not with the cheapest. Every customer expects easy-to-use & economically priced safety gears. But consumers
must understand that everything cheap is not safe and good, especially when it comes to safety gears which are meant to save lives or minimize injuries. At SafeKraft India, it is our constant endeavour to develop high quality, user friendly, ergonomically & aesthetically designed safety gears at competitive prices.”
Transforming Safety Gear Segment In India
No company can grow without a team-a team that is technically sound, well trained, disciplined & professional. Zulfikar and his team understands this completely, and has his focus set on always encouraging his team to give major impetus on customer service as that is the only factor that makes or breaks a brand.
Zulfikar comes with a sound experience of 19 years in the personal protective equipment industry. Additionally, he is a trained footwear specialist and also has great knowledge of Fall Protection (Harnesses) & Hand Protection. Recognising the importance of teamwork, he puts huge importance on training company employees from time-to-time to keep them with the latest skillset. He says, “At SafeKraft India it is about WE not I. Afterall, any leader is only as good as his team. I always spread all this information & knowledge to my team which in turn helps them grow. Our team boasts of both experienced professionals as well as young enthusiastic go-getters, who are both supporting each other to develop the best of personal safety gears.”
SafeKraft India uses some of the latest automated machines, certified testing labs, as well as software to design their products and streamline operations. The company is now developing a software for its clients, allowing them to track their orders online with detailed process information. SafeKraft India is not only heavily invested in product R&D but also stringent quality checks to ensure all products are safe for consumers to use. There is a QC process involved at plant level & also at the warehouse before the material is dispatched to respective clients.
Over the last 2 years, safekraft India has seen steady growth With acquisitions of some of the Top clients across India
Journey Ahead
Over the last 2 years, SafeKraft India has seen steady growth with acquisitions of some of the top clients across India. Born during the pandemic to bridge the market gap, the brand now has presence in states of Karnataka, Andhra Pradesh, Telangana, Jharkhand, Maharashtra & Gujarat. Talking about future plans for SafeKraft, Zulfikar concludes, “We plan to expand to Tamil Nadu in this financial year.
Other parts of the country will be added in the next financial year 2023-24. The brand has grown steadily and has crossed its annual targets easily and achieved 25% higher growth than expected. Expanding our channel network, we at SafeKraft plan to have at least 20 channel partners/dealers by the end of the current financial year.”
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