According to the reports published by Ministry of Commerce and Industry, India’s overall exports in January, 2022 has been estimated to be $61.42 billion, exhibiting a positive growth of 36.76 percent over the same period last year. India is growing as a manufacturing and agricultural powerhouse which can meet the needs of all nations across the world. Commodities are expected to witness a heavy demand across the world due to setting up of manufacturing in various countries. Rosinka Worldwide could predict this demand and is now a young and confident entity in exporting multiple commodities such as Coconut Coir(Coir Fibre, Coco Peat, Grow Bag), Raw Cotton, Cotton Yarn, Cotton Fabrics, Metals (Steel / Brass) and Food Products (Coffee, Tea and Spices). The company has been aggressively developing multiple vendors for these commodities to meet the global needs.
Rosinka Worldwide has been focusing on export of commodities ever since its inception in 2018. Though the company was formed in October 2018, it started marketing campaigns in international markets in second half of 2019. The results started coming in the first quarter of 2020, just before Covid-19 affected the entire world. Covid-19 related lockdowns had disrupted the entire supply chain across the world, especially in China. “We saw a bright opportunity to bridge the demand/supply gap for multiple commodities in
various countries. Covid-19 has opened up new markets and new opportunities for commodities as more countries have become less dependent on China and started looking for alternate supply sources. Many countries across the world have restarted production of multiple products for which they were dependent on China previously, which saw a sudden spurt in demand for commodities,” says Satheesh Swamynathan, Director, Rosinka Worldwide.
Operational Excellence
Rosinka Worldwide initially faced challenges in managing their shipments due to the disruption of supply chain across the world due to Covid-19. The company has been able to overcome this issue by tactically handling the shipping needs using new routes and channels. “We are a lean and thin company leveraging on the technology and digital marketing which makes us very competitive and swift in our services. Unlike traditional brick and mortar companies we use efficient supply chain systems, thus minimizing the costs of holding the stock and turnaround time. We procure from suppliers across India and ship it from nearest port, making our prices competitive and manage an efficient supply chain, making a winwin for both customers and ourselves”, says Satheesh.
Rosinka Worldwide has been exporting Coir Fibre, Coco Peat, Cotton Yarn, Raw Cotton, Steel, Coffee, Tea and Spices which are its core commodities lined up for export. The company’s customers are large scale manufacturers across the world who were dependent on China for their supply needs. We have been able to switch these customers to source their supply from China to India with persistent follow up.
We saw a bright opportunity to bridge the demand/supply gap for multiple commodities in various countries
Looking at the Future
Since its inception in October 2018, Rosinka Worldwide has encountered the biggest challenge thrown open by Covid-19 in February 2020. Despite multiple challenges faced in its incubation period - supply chain disruptions, container shortages, lockdowns and high freight rates, the company saw a silver lining for surging demand for commodities and grew rapidly in last three years. “We are very optimistic of reaching 15 million dollars sale by 2025 from commodities exports alone. To achieve this, we believe that a steady networks of quality suppliers who can consistently support us are going to be the backbone. We have been focused on developing new suppliers for multiple commodities and also simultaneously developing new markets to meet our targets”, concludes Satheesh.
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